Fahad HMar 24, 20166 min readHow your web presence can become the undisputed champion against big brand GoliathsSmall and growing businesses unfortunately don’t have the advantage that comes with having brand-name recognition: no built-in audience...
Fahad HMar 18, 20164 min readHow do you retain clients? Retain your staff.As a client services professional, I spend time thinking about client relationships and the significance of retention. Questions like,...
Fahad HMar 14, 20163 min readHandling negative reviews: an interview with Jay BaerJay Baer is one of the sharpest minds in marketing. When his book, “Youtility: Why Smart Marketing Is About Help Not Hype,” came out, I...
Fahad HMar 14, 20163 min readCustomer Service 101: Three things you can do today to win over your customersEveryone wants to deliver exceptional customer service. However, wanting to do so and actually achieving it are two entirely different...
Fahad HMar 11, 20164 min readLessons from the sports world: How all marketers can drive “fanatic” brand engagementI’m often asked which industries are experiencing the most growth within their marketing departments, or even which sectors are most open...
Fahad HMar 9, 20164 min read5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans“It was the best of times, it was the worst of times.” While this quote was made famous in the 19th century, perhaps no truer words can...
Fahad HMar 8, 20164 min readYou don’t have to be a liar to be a great marketerI’ve gotten the same email four or five times from different companies. Here’s the full transcript of the most recent version (company...
Fahad HMar 4, 20164 min readGetting The Most From Your Conference ExperienceIt’s the most wonderful time of the year! And by that, I mean, conferences are under way for 2016. There’s no doubt — or there shouldn’t...
Fahad HMar 1, 20163 min readHow To Market Successfully In A Digital World? Put Customers’ Needs First.All functions within a business are about the customer — from marketing and sales to finance, accounting, R&D (research and development)...
Fahad HFeb 25, 20163 min read3 B2C Strategies You Can Eliminate When Doing Account-Based MarketingAccording to a survey of the B2B Technology Marketing Community on LinkedIn, the number one challenge (61 percent) for B2B marketers is...
Fahad HFeb 22, 20165 min readInbound Marketing Fundamentals, Part 2: Customizing Your Content For Your Clients & CustomersIn my last article in this series, we covered a lot of ground on what inbound marketing is, the pros and cons and the stages a growing...
Fahad HFeb 19, 20165 min read5-Point Online Marketing Training RegimenThere is a good analogy to be made between the health of a website and the health of a human being. If we equate exercise and diet to...
Fahad HFeb 16, 20164 min readThree Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based EraFacebook first introduced the concept of “people-based marketing” in 2014, and in less than two years, it’s gone from buzzword to...
Fahad HFeb 15, 20163 min readWhat’s The Reality Of Virtual Reality For Small Business?Consumers have always been very visual, and now digital technology helps businesses make this visualization more powerful. For example,...
Fahad HFeb 12, 20165 min readThe “BuzzFeeding” Of The Election And Why Marketers Should Be WatchingDuring the Interactive Advertising Bureau’s Annual Leadership Meeting last month, David Axelrod, former senior adviser to President...
Fahad HFeb 10, 20164 min readHow Do You Actually “Think Outside The Box” In Digital Marketing?As marketers, I’m sure we’ve all heard sayings that are meant to challenge our line of thinking and productivity. You may be asked to...
Fahad HFeb 9, 20164 min readThe Modern-Day CMO: 7 Trends That Will Drive Digital Marketing SuccessAccording to Gartner’s 2015–2016 CMO Spend Survey, digital marketing has moved into the mainstream, with 98 percent of marketers saying...
Fahad HFeb 9, 20164 min readWhy “Good Enough” Is Never Sufficient In MarketingFellow marketers, if recent economic headlines are leaving you antsy, if not mildly panicked, you’re not alone. Last year ended on a...
Fahad HFeb 9, 20164 min readHow To Become An Expert At Nothing (And Build A Great Marketing Organization In The Process)There are perhaps fewer than 1,000 people who have been doing SEM (search engine marketing) for as long as I have. I started in 2000,...
Fahad HFeb 2, 20164 min readWhat Marketers Can Learn From David Bowiechrisdorney / Shutterstock.com The news came over the radio early on a Monday morning last month. David Bowie had died after an 18-month...
