Small and growing businesses unfortunately don’t have the advantage that comes with having brand-name recognition: no built-in audience...

As a client services professional, I spend time thinking about client relationships and the significance of retention. Questions like,...

Jay Baer is one of the sharpest minds in marketing. When his book, “Youtility: Why Smart Marketing Is About Help Not Hype,” came out, I...

Everyone wants to deliver exceptional customer service. However, wanting to do so and actually achieving it are two entirely different...

I’m often asked which industries are experiencing the most growth within their marketing departments, or even which sectors are most open...

“It was the best of times, it was the worst of times.” While this quote was made famous in the 19th century, perhaps no truer words can...

I’ve gotten the same email four or five times from different companies. Here’s the full transcript of the most recent version (company...

It’s the most wonderful time of the year! And by that, I mean, conferences are under way for 2016. There’s no doubt — or there shouldn’t...

All functions within a business are about the customer — from marketing and sales to finance, accounting, R&D (research and development)...

According to a survey of the B2B Technology Marketing Community on LinkedIn, the number one challenge (61 percent) for B2B marketers is...

In my last article in this series, we covered a lot of ground on what inbound marketing is, the pros and cons and the stages a growing...

There is a good analogy to be made between the health of a website and the health of a human being. If we equate exercise and diet to...

Facebook first introduced the concept of “people-based marketing” in 2014, and in less than two years, it’s gone from buzzword to...

Consumers have always been very visual, and now digital technology helps businesses make this visualization more powerful. For example,...

During the Interactive Advertising Bureau’s Annual Leadership Meeting last month, David Axelrod, former senior adviser to President...

As marketers, I’m sure we’ve all heard sayings that are meant to challenge our line of thinking and productivity. You may be asked to...

According to Gartner’s 2015–2016 CMO Spend Survey, digital marketing has moved into the mainstream, with 98 percent of marketers saying...

Fellow marketers, if recent economic headlines are leaving you antsy, if not mildly panicked, you’re not alone. Last year ended on a...

There are perhaps fewer than 1,000 people who have been doing SEM (search engine marketing) for as long as I have. I started in 2000,...

chrisdorney / Shutterstock.com The news came over the radio early on a Monday morning last month. David Bowie had died after an 18-month...