I want to be up-front about something: I’m a CMO who hates marketing. Sure, I’m exaggerating. But only to a point: as the marketing lead...

Digital marketing is on the precipice of major change, driven by new technologies and the multi-screening, highly connected consumer....

Part of that process is knowing what needs to be done for a successful web marketing campaign. Another part is figuring out how to do it....

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to...

I’ll preface this by saying that I’ve spent 99.9 percent of my career on the agency side of the fence. In that time, I developed a pretty...

I think we all can agree that it’s paramount to listen to our clients. They know their businesses the best and are crucial in helping us...

This blog post series is not subtle about its advocacy for local sponsorships. But based on current local marketing inventory, it’s clear...

As a digital marketing professional, you may ask yourself at some point whether you’d prefer to work as an in-house marketer or within an...

Remember “You’ve Got Mail”? Before it was a rom-com starring Tom Hanks and Meg Ryan, it was an amiable AOL greeting accompanied by a...

You may have heard the news when Katy Perry, Jessica Simpson, Simon Cowell and other stars were dumped by their significant others via...

Welcome to part 2 of my five-part series on using advertising partners in highly regulated industries. If you work in one of these...

The problem: Home services businesses are facing growth challenges because they are failing to attract talent. In a recent HomeAdvisor...

A 2015 study by Balihoo, a marketing automation agency, found that more than half of marketers believed the ROI of local campaigns to be...

The chatter in the halls was infectious and often lasted well past my bedtime as attendees swapped ideas and traded war stories about...

Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals? If you answered yes, then this five-part series is for...

I attended the now-defunct Bolo Conference in Arizona last year. The majority of its attendants were either creative agencies or firms...

It’s no secret that it’s more expensive to try to attract new customers than it is to retain the ones you already have. This can vary...

We’re all competing to capture the attention of our best prospects and customers, and, let’s face it — that’s no easy feat. We’re...

Whether you’re a local business looking for more walk-ins or a startup launching in select regions across the US, your marketing team...

Give me a minute to explain, and I think you’ll see my point. I’ve always been a frugal guy. I like to spend my money more on practical...