
Blueshift’s AI helps platform focus on individuals and continuous journeys
This week, personalization platform Blueshift is launching AI-powered customer journeys that move its targeting from user segments to...

Blueshift’s AI helps platform focus on individuals and continuous journeys
This week, personalization platform Blueshift is launching AI-powered customer journeys that move its targeting from user segments to...

Reducing chaos and stress in email marketing
Working in and around email can get chaotic and stressful. Some people thrive on the excitement of the pace, while others find it...

Reducing chaos and stress in email marketing
Working in and around email can get chaotic and stressful. Some people thrive on the excitement of the pace, while others find it...

How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...

How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...

AI at the core. Humans at the helm.
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just...

AI at the core. Humans at the helm.
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just...

Oracle adds chatbots, smarter recommendation engine to its Clouds
This week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation,...

Oracle adds chatbots, smarter recommendation engine to its Clouds
This week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation,...

How to cut through cross-channel noise using intent-driven personalization
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...

How to cut through cross-channel noise using intent-driven personalization
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...

Sprinklr, the former social platform, emerges this week as a customer experience cloud
Sprinklr had “a coming-out party” this week. That’s the characterization by founder and CEO Ragy Thomas. He told me that the company,...

Sprinklr, the former social platform, emerges this week as a customer experience cloud
Sprinklr had “a coming-out party” this week. That’s the characterization by founder and CEO Ragy Thomas. He told me that the company,...

What’s really holding back your messaging program?
Marketers want to innovate. They want automation and personalization because the ROI can be huge. For many companies, this desire leads...

What’s really holding back your messaging program?
Marketers want to innovate. They want automation and personalization because the ROI can be huge. For many companies, this desire leads...

Hootsuite’s recent buying spree may only be a warm-up
That’s how Hootsuite Senior Director of Business and Corporate Development Richard Hungerford sees it. It used to be, he said, that...

Hootsuite’s recent buying spree may only be a warm-up
That’s how Hootsuite Senior Director of Business and Corporate Development Richard Hungerford sees it. It used to be, he said, that...

The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
Nearly a decade into the marketing automation (MA) revolution, we’ve developed a crop of B2B marketing professionals who have built...
























