Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
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Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do,...
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do,...
Ad ID Consortium will work with tech firms to help marketer access critical exposure data
Exposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
Ad ID Consortium will work with tech firms to help marketer access critical exposure data
Exposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
Overall, the industry is seeing a healthy jump in viewability, based on IAS’s view across its customer base. Desktop programmatic display...
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
Overall, the industry is seeing a healthy jump in viewability, based on IAS’s view across its customer base. Desktop programmatic display...
Salesforce, Apple partner to spur mobile enterprise development
strategic partnership that will provide new tools for Salesforce developers, including its first mobile SDK, and developer training to...
Salesforce, Apple partner to spur mobile enterprise development
strategic partnership that will provide new tools for Salesforce developers, including its first mobile SDK, and developer training to...
Adobe to acquire Marketo for $4.75 billion
Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s...
Adobe to acquire Marketo for $4.75 billion
Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s...
Shopify now lets stores create AR experiences for iOS 12
Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of...
Shopify now lets stores create AR experiences for iOS 12
Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of...
Working with an AI vendor: How marketers can take the leap
But what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...
Working with an AI vendor: How marketers can take the leap
But what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...
Complaints to the ICO have spiked since GDPR came into effect in May
GDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found...
Complaints to the ICO have spiked since GDPR came into effect in May
GDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found...
New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal
reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in...
New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal
reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in...
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