Fahad HOct 15, 20185 min readDo you still need a PPC tool with the new Google Ads?On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
Fahad HOct 15, 20185 min readDo you still need a PPC tool with the new Google Ads?On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
Fahad HOct 3, 20182 min readCustomer data platforms ‘not a silver bullet,’ says CDP Institute founderDavid Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do,...
Fahad HOct 3, 20182 min readCustomer data platforms ‘not a silver bullet,’ says CDP Institute founderDavid Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do,...
Fahad HSep 28, 20182 min readAd ID Consortium will work with tech firms to help marketer access critical exposure dataExposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
Fahad HSep 28, 20182 min readAd ID Consortium will work with tech firms to help marketer access critical exposure dataExposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
Fahad HSep 27, 20182 min readIAS media quality report paints a slightly more optimistic picture for programmatic ad buyersOverall, the industry is seeing a healthy jump in viewability, based on IAS’s view across its customer base. Desktop programmatic display...
Fahad HSep 27, 20182 min readIAS media quality report paints a slightly more optimistic picture for programmatic ad buyersOverall, the industry is seeing a healthy jump in viewability, based on IAS’s view across its customer base. Desktop programmatic display...
Fahad HSep 25, 20182 min readSalesforce, Apple partner to spur mobile enterprise developmentstrategic partnership that will provide new tools for Salesforce developers, including its first mobile SDK, and developer training to...
Fahad HSep 25, 20182 min readSalesforce, Apple partner to spur mobile enterprise developmentstrategic partnership that will provide new tools for Salesforce developers, including its first mobile SDK, and developer training to...
Fahad HSep 20, 20182 min readAdobe to acquire Marketo for $4.75 billionAdobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s...
Fahad HSep 20, 20182 min readAdobe to acquire Marketo for $4.75 billionAdobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s...
Fahad HSep 18, 20182 min readShopify now lets stores create AR experiences for iOS 12Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of...
Fahad HSep 18, 20182 min readShopify now lets stores create AR experiences for iOS 12Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of...
Fahad HSep 18, 20182 min readWorking with an AI vendor: How marketers can take the leapBut what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...
Fahad HSep 18, 20182 min readWorking with an AI vendor: How marketers can take the leapBut what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...
Fahad HSep 5, 20181 min readComplaints to the ICO have spiked since GDPR came into effect in MayGDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found...
Fahad HSep 5, 20181 min readComplaints to the ICO have spiked since GDPR came into effect in MayGDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found...
Fahad HAug 28, 20183 min readNew report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in...
Fahad HAug 28, 20183 min readNew report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in...
