Fahad HFeb 19, 20195 min readPersonalizing customer experiences at scalePersonalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are...
Fahad HFeb 19, 20195 min readPersonalizing customer experiences at scalePersonalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are...
Fahad HFeb 13, 20192 min readAgencies, brands see big potential for OTT, cross-device measurement in 2019A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Fahad HFeb 13, 20192 min readAgencies, brands see big potential for OTT, cross-device measurement in 2019A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Fahad HFeb 12, 20193 min readExclusive: IAB Europe to release updated consent framework later this year, Google to sign onThe Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Fahad HFeb 12, 20193 min readExclusive: IAB Europe to release updated consent framework later this year, Google to sign onThe Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Fahad HFeb 8, 20193 min readAnti-fraud tool Ads.txt looks vulnerable in botnet scam revelationThird-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Fahad HFeb 8, 20193 min readAnti-fraud tool Ads.txt looks vulnerable in botnet scam revelationThird-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Fahad HFeb 5, 20193 min readWhy ARF thinks marketers should reconsider their personalization strategyAt a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected...
Fahad HFeb 5, 20193 min readWhy ARF thinks marketers should reconsider their personalization strategyAt a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected...
Fahad HFeb 5, 20196 min readHow to keep PPC accounts healthy when using automationMachine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...
Fahad HFeb 5, 20196 min readHow to keep PPC accounts healthy when using automationMachine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...
Fahad HFeb 4, 20192 min readTaptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTVAd tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
Fahad HFeb 4, 20192 min readTaptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTVAd tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
Fahad HJan 29, 20195 min readRiding the wave of AI: Is your marketing campaign as smart as it can be?As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...
Fahad HJan 29, 20195 min readRiding the wave of AI: Is your marketing campaign as smart as it can be?As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...
Fahad HJan 24, 20192 min readSalesforce Marketing Cloud launches new analytics tools powered by DatoramaSalesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...
Fahad HJan 24, 20192 min readSalesforce Marketing Cloud launches new analytics tools powered by DatoramaSalesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...
Fahad HJan 24, 20192 min readFacebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipienFacebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...
Fahad HJan 24, 20192 min readFacebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipienFacebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...
