Personalizing customer experiences at scale
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are...
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Personalizing customer experiences at scale
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Why ARF thinks marketers should reconsider their personalization strategy
At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected...
Why ARF thinks marketers should reconsider their personalization strategy
At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected...
How to keep PPC accounts healthy when using automation
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...
How to keep PPC accounts healthy when using automation
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
Riding the wave of AI: Is your marketing campaign as smart as it can be?
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...
Riding the wave of AI: Is your marketing campaign as smart as it can be?
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...
Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...
Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipien
Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipien
Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...
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