As it’s the time for New Year’s resolutions — high ideals we aim for in order to improve our lives in any number of ways — my advice to...

Although some email marketers are still getting up to speed with the channel’s capabilities, email remains the linchpin of many...

Although some email marketers are still getting up to speed with the channel’s capabilities, email remains the linchpin of many...

LeadPages, whose purpose in life has been to capture leads at “points of signup” like opt-in forms or landing pages, is now reorienting...

LeadPages, whose purpose in life has been to capture leads at “points of signup” like opt-in forms or landing pages, is now reorienting...

Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating...

Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating...

Demand marketers have been working hard to be the driving force behind marketing’s shift to revenue and customer acquisition. They have...

Demand marketers have been working hard to be the driving force behind marketing’s shift to revenue and customer acquisition. They have...

Last month, website hosting service Endurance International Group bolstered the marketing services it offers to small businesses by...

Last month, website hosting service Endurance International Group bolstered the marketing services it offers to small businesses by...

A key challenge for digital marketers these days is simply dealing with all their tools. Today, a Germany-based startup named...

A key challenge for digital marketers these days is simply dealing with all their tools. Today, a Germany-based startup named...

Last month, customer data management service Zeta Interactive announced it had purchased the customer relationship marketing division of...

Last month, customer data management service Zeta Interactive announced it had purchased the customer relationship marketing division of...

Marketing automation software has become an integral part of today’s digital marketing department — whether for a small local business or...

Marketing automation software has become an integral part of today’s digital marketing department — whether for a small local business or...

SendGrid, which began life as a transactional email delivery platform for apps, is today taking another step into the world of email...

SendGrid, which began life as a transactional email delivery platform for apps, is today taking another step into the world of email...

Given all the marketing tech power at its disposal, what is a retailer’s best mix to keep customers — without promising them deep pricing...