
What “human-in-the-loop computing” means for marketers
Even in uncertain economic times, marketing technologies continue to flourish. Overworked marketers facing a shortage of hours in the day...

What “human-in-the-loop computing” means for marketers
Even in uncertain economic times, marketing technologies continue to flourish. Overworked marketers facing a shortage of hours in the day...

We Marketers Aren’t As Automated As We Think
With pressure to improve efficiencies and hit KPIs, it’s been a no-brainer for marketers to adopt technology and embrace automation. The...

We Marketers Aren’t As Automated As We Think
With pressure to improve efficiencies and hit KPIs, it’s been a no-brainer for marketers to adopt technology and embrace automation. The...

AdRoll Launches SendRoll For Email Retargeting
With SendRoll, launched Wednesday, businesses can send personalized emails with product recommendations or other content based on where a...

AdRoll Launches SendRoll For Email Retargeting
With SendRoll, launched Wednesday, businesses can send personalized emails with product recommendations or other content based on where a...

Achieving Hyper-Segmentation To Reach Personalization At Scale
With the rising adoption of machine learning and automation, a human touch becomes more important than ever. Companies that have figured...

Achieving Hyper-Segmentation To Reach Personalization At Scale
With the rising adoption of machine learning and automation, a human touch becomes more important than ever. Companies that have figured...

Adobe Launches App Creation & Management Tool For Marketers
Adobe is out with several announcements this week that it hopes will make app creation and management easier for marketers. The key one...

Adobe Launches App Creation & Management Tool For Marketers
Adobe is out with several announcements this week that it hopes will make app creation and management easier for marketers. The key one...

MarTech Maven Scott Brinker: The Adobes And The Oracles Missed The Opportunity
Scott Brinker, best known for his slide depicting the icon jungle that is marketing technology, is surprised that the big animals haven’t...

MarTech Maven Scott Brinker: The Adobes And The Oracles Missed The Opportunity
Scott Brinker, best known for his slide depicting the icon jungle that is marketing technology, is surprised that the big animals haven’t...

Workflow Automator Zapier Takes Another Step Toward De Facto Marketing Automation By Adding “Multi-S
With so many software tools, one of the biggest challenges for businesses is just managing the workflow of one tool to another. That’s...

Workflow Automator Zapier Takes Another Step Toward De Facto Marketing Automation By Adding “Multi-S
With so many software tools, one of the biggest challenges for businesses is just managing the workflow of one tool to another. That’s...

New Report: Marketing Automation Held Back By Budget, Data Management And Lack of Time
From Openprise’s “Martech Data Report” Two-thirds of marketing and sales professionals surveyed for a new report do not use a marketing...

New Report: Marketing Automation Held Back By Budget, Data Management And Lack of Time
From Openprise’s “Martech Data Report” Two-thirds of marketing and sales professionals surveyed for a new report do not use a marketing...

Retailers: Salesforce Will Now Send A Free Team of Experts To Match Its Marketing Cloud To Your Need
Salesforce is now offering a free team of experts to meet with retailers and set up a plan for how its Marketing Cloud can be utilized...

Retailers: Salesforce Will Now Send A Free Team of Experts To Match Its Marketing Cloud To Your Need
Salesforce is now offering a free team of experts to meet with retailers and set up a plan for how its Marketing Cloud can be utilized...

Automate Your Way To Search Marketing Success
As it’s the time for New Year’s resolutions — high ideals we aim for in order to improve our lives in any number of ways — my advice to...
























