Act-On adds Account-Based Marketing
Marketing automation platform Act-On is jumping with both feet onto the account-based marketing (ABM) bandwagon. The company has...
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Adobe buys audience engagement platform Livefyre
Livefyre, which announced last fall that it was the only user-generated content (UGC) service natively integrated with Adobe...
Adobe buys audience engagement platform Livefyre
Livefyre, which announced last fall that it was the only user-generated content (UGC) service natively integrated with Adobe...
Oracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targeting
Oracle’s Marketing Cloud is today offering account-based marketing (ABM) lead acquisition, and a deeper integration with topic-based data...
Oracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targeting
Oracle’s Marketing Cloud is today offering account-based marketing (ABM) lead acquisition, and a deeper integration with topic-based data...
Automated CRM Signpost ups its game with built-in AI agent
The symbol of Signpost’s new Mia Step by step, rules-based marketing platforms are adding predictive technology and other intelligence on...
Automated CRM Signpost ups its game with built-in AI agent
The symbol of Signpost’s new Mia Step by step, rules-based marketing platforms are adding predictive technology and other intelligence on...
Stop scattering chum: Use intent data to catch big fish with your marketing automation platform
Marketing automation software (MAS) is all the rage among B2B marketers. Frost & Sullivan predicted the MAS sector will expand by a...
Stop scattering chum: Use intent data to catch big fish with your marketing automation platform
Marketing automation software (MAS) is all the rage among B2B marketers. Frost & Sullivan predicted the MAS sector will expand by a...
Mobile marketer Kahuna adds Locales tool for language and location targeting
From Kahuna’s video introducing Locales Mobile marketing platform Kahuna is adding another layer for mobile targeting. The Redwood City,...
Mobile marketer Kahuna adds Locales tool for language and location targeting
From Kahuna’s video introducing Locales Mobile marketing platform Kahuna is adding another layer for mobile targeting. The Redwood City,...
Managing a marketing automation campaign shouldn’t require a computer science degree
I stand before you today as a marketer. A modern marketer, if you will. We hear a lot about campaigns in our business. It is the core of...
Managing a marketing automation campaign shouldn’t require a computer science degree
I stand before you today as a marketer. A modern marketer, if you will. We hear a lot about campaigns in our business. It is the core of...
German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform
Mobile marketing firm Glispa announced this week the launch of its Ampiri ad mediation platform. The addition means the Berlin-based...
German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform
Mobile marketing firm Glispa announced this week the launch of its Ampiri ad mediation platform. The addition means the Berlin-based...
MarTech Conference: 10 myths martech vendors tell
Why do vendors dislike marketing technology analyst firm Real Story Group? According to Theresa Regli, Principal Analyst & Managing...
MarTech Conference: 10 myths martech vendors tell
Why do vendors dislike marketing technology analyst firm Real Story Group? According to Theresa Regli, Principal Analyst & Managing...
How using Zapier coupled with Pipedrive revolutionized our lead management process
I am an admitted Zapier addict. I found out about Zapier a few years ago during a discussion with a colleague at a conference. He was...
How using Zapier coupled with Pipedrive revolutionized our lead management process
I am an admitted Zapier addict. I found out about Zapier a few years ago during a discussion with a colleague at a conference. He was...
Adobe unveils its next-generation Marketing Cloud
The Adobe Marketing Cloud logo, rendered as 3-D Adobe is unleashing today what it describes as the next-gen version of its Marketing...
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