Fahad HMay 6, 20161 min readAct-On adds Account-Based MarketingMarketing automation platform Act-On is jumping with both feet onto the account-based marketing (ABM) bandwagon. The company has...
Fahad HMay 3, 20162 min readAdobe buys audience engagement platform LivefyreLivefyre, which announced last fall that it was the only user-generated content (UGC) service natively integrated with Adobe...
Fahad HMay 3, 20162 min readAdobe buys audience engagement platform LivefyreLivefyre, which announced last fall that it was the only user-generated content (UGC) service natively integrated with Adobe...
Fahad HApr 27, 20162 min readOracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targetingOracle’s Marketing Cloud is today offering account-based marketing (ABM) lead acquisition, and a deeper integration with topic-based data...
Fahad HApr 27, 20162 min readOracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targetingOracle’s Marketing Cloud is today offering account-based marketing (ABM) lead acquisition, and a deeper integration with topic-based data...
Fahad HApr 21, 20162 min readAutomated CRM Signpost ups its game with built-in AI agentThe symbol of Signpost’s new Mia Step by step, rules-based marketing platforms are adding predictive technology and other intelligence on...
Fahad HApr 21, 20162 min readAutomated CRM Signpost ups its game with built-in AI agentThe symbol of Signpost’s new Mia Step by step, rules-based marketing platforms are adding predictive technology and other intelligence on...
Fahad HApr 14, 20164 min readStop scattering chum: Use intent data to catch big fish with your marketing automation platformMarketing automation software (MAS) is all the rage among B2B marketers. Frost & Sullivan predicted the MAS sector will expand by a...
Fahad HApr 14, 20164 min readStop scattering chum: Use intent data to catch big fish with your marketing automation platformMarketing automation software (MAS) is all the rage among B2B marketers. Frost & Sullivan predicted the MAS sector will expand by a...
Fahad HApr 6, 20162 min readMobile marketer Kahuna adds Locales tool for language and location targetingFrom Kahuna’s video introducing Locales Mobile marketing platform Kahuna is adding another layer for mobile targeting. The Redwood City,...
Fahad HApr 6, 20162 min readMobile marketer Kahuna adds Locales tool for language and location targetingFrom Kahuna’s video introducing Locales Mobile marketing platform Kahuna is adding another layer for mobile targeting. The Redwood City,...
Fahad HApr 4, 20163 min readManaging a marketing automation campaign shouldn’t require a computer science degreeI stand before you today as a marketer. A modern marketer, if you will. We hear a lot about campaigns in our business. It is the core of...
Fahad HApr 4, 20163 min readManaging a marketing automation campaign shouldn’t require a computer science degreeI stand before you today as a marketer. A modern marketer, if you will. We hear a lot about campaigns in our business. It is the core of...
Fahad HMar 25, 20162 min readGerman mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platformMobile marketing firm Glispa announced this week the launch of its Ampiri ad mediation platform. The addition means the Berlin-based...
Fahad HMar 25, 20162 min readGerman mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platformMobile marketing firm Glispa announced this week the launch of its Ampiri ad mediation platform. The addition means the Berlin-based...
Fahad HMar 24, 20163 min readMarTech Conference: 10 myths martech vendors tellWhy do vendors dislike marketing technology analyst firm Real Story Group? According to Theresa Regli, Principal Analyst & Managing...
Fahad HMar 24, 20163 min readMarTech Conference: 10 myths martech vendors tellWhy do vendors dislike marketing technology analyst firm Real Story Group? According to Theresa Regli, Principal Analyst & Managing...
Fahad HMar 22, 20168 min readHow using Zapier coupled with Pipedrive revolutionized our lead management processI am an admitted Zapier addict. I found out about Zapier a few years ago during a discussion with a colleague at a conference. He was...
Fahad HMar 22, 20168 min readHow using Zapier coupled with Pipedrive revolutionized our lead management processI am an admitted Zapier addict. I found out about Zapier a few years ago during a discussion with a colleague at a conference. He was...
Fahad HMar 22, 20166 min readAdobe unveils its next-generation Marketing CloudThe Adobe Marketing Cloud logo, rendered as 3-D Adobe is unleashing today what it describes as the next-gen version of its Marketing...
