Marketing platform Kahuna applies its machine learning across customer journeys
Since last fall, marketing platform Kahuna has been expanding its targeted channels beyond mobile, to include pop-up messaging on web...
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Salesforce Pardot opens up Engagement Studio for general release
Salesforce Pardot’s Engagement Studio, which has been available to selected customers in a closed beta, offers a streamlined and more...
Salesforce Pardot opens up Engagement Studio for general release
Salesforce Pardot’s Engagement Studio, which has been available to selected customers in a closed beta, offers a streamlined and more...
Get the most out of your marketing automation investment
One of the most basic of those tools is a marketing automation platform. Regardless of size, longevity or customer makeup, over half of...
Get the most out of your marketing automation investment
One of the most basic of those tools is a marketing automation platform. Regardless of size, longevity or customer makeup, over half of...
Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware
Ken Wolter / Shutterstock.com Salesforce now has another cloud. Today, the marketing/sales tech giant announced that it is buying...
Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware
Ken Wolter / Shutterstock.com Salesforce now has another cloud. Today, the marketing/sales tech giant announced that it is buying...
Marketo goes private so it can concentrate on its platform’s future
Marketing automation platform Marketo, a public company, announced today it has entered into an agreement to be acquired by private...
Marketo goes private so it can concentrate on its platform’s future
Marketing automation platform Marketo, a public company, announced today it has entered into an agreement to be acquired by private...
Guarantee your marketing automation success with persona-based content
If you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered,...
Guarantee your marketing automation success with persona-based content
If you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered,...
Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud
Invoca today announced a native integration with Salesforce’s Marketing Cloud, making the phone channel a more complete member of this...
Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud
Invoca today announced a native integration with Salesforce’s Marketing Cloud, making the phone channel a more complete member of this...
Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Int
Las Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that...
Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Int
Las Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that...
Adobe pumps up its Marketing Cloud
The Adobe Marketing Cloud logo, rendered as 3-D A lot of clouds are changing their shapes this week. Following Salesforce’s updates...
Adobe pumps up its Marketing Cloud
The Adobe Marketing Cloud logo, rendered as 3-D A lot of clouds are changing their shapes this week. Following Salesforce’s updates...
Salesforce puts Lightning into its Marketing Cloud
Salesforce is adding more lightning to its clouds. Today, the company announced the launch of Marketing Cloud Lightning, which follows...
Salesforce puts Lightning into its Marketing Cloud
Salesforce is adding more lightning to its clouds. Today, the company announced the launch of Marketing Cloud Lightning, which follows...
Act-On adds Account-Based Marketing
Marketing automation platform Act-On is jumping with both feet onto the account-based marketing (ABM) bandwagon. The company has...
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