Fahad HJun 28, 20162 min readMarketing platform Kahuna applies its machine learning across customer journeysSince last fall, marketing platform Kahuna has been expanding its targeted channels beyond mobile, to include pop-up messaging on web...
Fahad HJun 21, 20162 min readSalesforce Pardot opens up Engagement Studio for general releaseSalesforce Pardot’s Engagement Studio, which has been available to selected customers in a closed beta, offers a streamlined and more...
Fahad HJun 21, 20162 min readSalesforce Pardot opens up Engagement Studio for general releaseSalesforce Pardot’s Engagement Studio, which has been available to selected customers in a closed beta, offers a streamlined and more...
Fahad HJun 21, 20163 min readGet the most out of your marketing automation investmentOne of the most basic of those tools is a marketing automation platform. Regardless of size, longevity or customer makeup, over half of...
Fahad HJun 21, 20163 min readGet the most out of your marketing automation investmentOne of the most basic of those tools is a marketing automation platform. Regardless of size, longevity or customer makeup, over half of...
Fahad HJun 1, 20162 min readSalesforce creates Commerce Cloud with $2.8 billion purchase of DemandwareKen Wolter / Shutterstock.com Salesforce now has another cloud. Today, the marketing/sales tech giant announced that it is buying...
Fahad HJun 1, 20162 min readSalesforce creates Commerce Cloud with $2.8 billion purchase of DemandwareKen Wolter / Shutterstock.com Salesforce now has another cloud. Today, the marketing/sales tech giant announced that it is buying...
Fahad HMay 31, 20162 min readMarketo goes private so it can concentrate on its platform’s futureMarketing automation platform Marketo, a public company, announced today it has entered into an agreement to be acquired by private...
Fahad HMay 31, 20162 min readMarketo goes private so it can concentrate on its platform’s futureMarketing automation platform Marketo, a public company, announced today it has entered into an agreement to be acquired by private...
Fahad HMay 20, 20163 min readGuarantee your marketing automation success with persona-based contentIf you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered,...
Fahad HMay 20, 20163 min readGuarantee your marketing automation success with persona-based contentIf you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered,...
Fahad HMay 19, 20162 min readInvoca adds “missing channel” of phone calls to Salesforce’s Marketing CloudInvoca today announced a native integration with Salesforce’s Marketing Cloud, making the phone channel a more complete member of this...
Fahad HMay 19, 20162 min readInvoca adds “missing channel” of phone calls to Salesforce’s Marketing CloudInvoca today announced a native integration with Salesforce’s Marketing Cloud, making the phone channel a more complete member of this...
Fahad HMay 13, 20162 min readAmid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the IntLas Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that...
Fahad HMay 13, 20162 min readAmid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the IntLas Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that...
Fahad HMay 11, 20162 min readAdobe pumps up its Marketing CloudThe Adobe Marketing Cloud logo, rendered as 3-D A lot of clouds are changing their shapes this week. Following Salesforce’s updates...
Fahad HMay 11, 20162 min readAdobe pumps up its Marketing CloudThe Adobe Marketing Cloud logo, rendered as 3-D A lot of clouds are changing their shapes this week. Following Salesforce’s updates...
Fahad HMay 10, 20162 min readSalesforce puts Lightning into its Marketing CloudSalesforce is adding more lightning to its clouds. Today, the company announced the launch of Marketing Cloud Lightning, which follows...
Fahad HMay 10, 20162 min readSalesforce puts Lightning into its Marketing CloudSalesforce is adding more lightning to its clouds. Today, the company announced the launch of Marketing Cloud Lightning, which follows...
Fahad HMay 6, 20161 min readAct-On adds Account-Based MarketingMarketing automation platform Act-On is jumping with both feet onto the account-based marketing (ABM) bandwagon. The company has...
