Marketing automation is like icing on the cake
Most of us have baked a cake at one time or another. We’ve put all the ingredients in a large bowl, mixed it up, dumped it in a pan, and...
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AI’s star grows brighter in marketing, with new announcements from Amazon, Facebook, and Emarsys
Artificial intelligence (AI), which has had a supporting role in the saga of marketing tools, is now becoming a star. Several new...
AI’s star grows brighter in marketing, with new announcements from Amazon, Facebook, and Emarsys
Artificial intelligence (AI), which has had a supporting role in the saga of marketing tools, is now becoming a star. Several new...
The truth about channel marketing: everything you have been told is wrong
There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners...
The truth about channel marketing: everything you have been told is wrong
There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners...
Oracle unveils data and content updates for its Marketing Cloud
Oracle is out today with some enhancements for two parts of its Marketing Cloud, Content Marketing and its B2B marketing automation...
Oracle unveils data and content updates for its Marketing Cloud
Oracle is out today with some enhancements for two parts of its Marketing Cloud, Content Marketing and its B2B marketing automation...
Getting a clearer picture of local marketing attribution
There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage...
Getting a clearer picture of local marketing attribution
There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage...
Not to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its clouds
The Adobe Sensei logo In September, Salesforce upped the ante on computer intelligence by announcing its Einstein layer of AI for all of...
Not to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its clouds
The Adobe Sensei logo In September, Salesforce upped the ante on computer intelligence by announcing its Einstein layer of AI for all of...
ABM brings the right guests to the party; marketing automation keeps them engaged
Party planning is a great way to think about account-based marketing (ABM). When you invite people to a party, no matter the size, you...
ABM brings the right guests to the party; marketing automation keeps them engaged
Party planning is a great way to think about account-based marketing (ABM). When you invite people to a party, no matter the size, you...
IBM rolls out many new roles for its Watson supercomputing service
IBM’s supercomputer Watson is adding many new capabilities to its resume, following a truckload of announcements this week. There are new...
IBM rolls out many new roles for its Watson supercomputing service
IBM’s supercomputer Watson is adding many new capabilities to its resume, following a truckload of announcements this week. There are new...
BlueVenn opens for marketing automation business in the U.S.
From the BlueVenn website BlueVenn, a UK-based provider of marketing automation and customer analytics for the past two decades, has...
BlueVenn opens for marketing automation business in the U.S.
From the BlueVenn website BlueVenn, a UK-based provider of marketing automation and customer analytics for the past two decades, has...
Marketing automation made easy
Marketing automation, the experts say, is complex. It involves getting segmentation correct, maintaining a clean database and building...
Marketing automation made easy
Marketing automation, the experts say, is complex. It involves getting segmentation correct, maintaining a clean database and building...
Marketing automation tools compared: GetResponse, Marketo and HubSpot
marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple...
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