Fahad HDec 7, 20161 min readMarketing automation is like icing on the cakeMost of us have baked a cake at one time or another. We’ve put all the ingredients in a large bowl, mixed it up, dumped it in a pan, and...
Fahad HDec 5, 20161 min readAI’s star grows brighter in marketing, with new announcements from Amazon, Facebook, and EmarsysArtificial intelligence (AI), which has had a supporting role in the saga of marketing tools, is now becoming a star. Several new...
Fahad HDec 5, 20161 min readAI’s star grows brighter in marketing, with new announcements from Amazon, Facebook, and EmarsysArtificial intelligence (AI), which has had a supporting role in the saga of marketing tools, is now becoming a star. Several new...
Fahad HDec 1, 20166 min readThe truth about channel marketing: everything you have been told is wrongThere is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners...
Fahad HDec 1, 20166 min readThe truth about channel marketing: everything you have been told is wrongThere is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners...
Fahad HNov 15, 20161 min readOracle unveils data and content updates for its Marketing CloudOracle is out today with some enhancements for two parts of its Marketing Cloud, Content Marketing and its B2B marketing automation...
Fahad HNov 15, 20161 min readOracle unveils data and content updates for its Marketing CloudOracle is out today with some enhancements for two parts of its Marketing Cloud, Content Marketing and its B2B marketing automation...
Fahad HNov 14, 20162 min readGetting a clearer picture of local marketing attributionThere’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage...
Fahad HNov 14, 20162 min readGetting a clearer picture of local marketing attributionThere’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage...
Fahad HNov 7, 20161 min readNot to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its cloudsThe Adobe Sensei logo In September, Salesforce upped the ante on computer intelligence by announcing its Einstein layer of AI for all of...
Fahad HNov 7, 20161 min readNot to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its cloudsThe Adobe Sensei logo In September, Salesforce upped the ante on computer intelligence by announcing its Einstein layer of AI for all of...
Fahad HOct 28, 20161 min readABM brings the right guests to the party; marketing automation keeps them engagedParty planning is a great way to think about account-based marketing (ABM). When you invite people to a party, no matter the size, you...
Fahad HOct 28, 20161 min readABM brings the right guests to the party; marketing automation keeps them engagedParty planning is a great way to think about account-based marketing (ABM). When you invite people to a party, no matter the size, you...
Fahad HOct 27, 20161 min readIBM rolls out many new roles for its Watson supercomputing serviceIBM’s supercomputer Watson is adding many new capabilities to its resume, following a truckload of announcements this week. There are new...
Fahad HOct 27, 20161 min readIBM rolls out many new roles for its Watson supercomputing serviceIBM’s supercomputer Watson is adding many new capabilities to its resume, following a truckload of announcements this week. There are new...
Fahad HOct 26, 20161 min readBlueVenn opens for marketing automation business in the U.S.From the BlueVenn website BlueVenn, a UK-based provider of marketing automation and customer analytics for the past two decades, has...
Fahad HOct 26, 20161 min readBlueVenn opens for marketing automation business in the U.S.From the BlueVenn website BlueVenn, a UK-based provider of marketing automation and customer analytics for the past two decades, has...
Fahad HOct 11, 20163 min readMarketing automation made easyMarketing automation, the experts say, is complex. It involves getting segmentation correct, maintaining a clean database and building...
Fahad HOct 11, 20163 min readMarketing automation made easyMarketing automation, the experts say, is complex. It involves getting segmentation correct, maintaining a clean database and building...
Fahad HOct 7, 20164 min readMarketing automation tools compared: GetResponse, Marketo and HubSpotmarketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple...
