Fahad HMar 1, 20173 min read4 tips for creating epic nurture campaignsRunning rad nurture campaigns or leveraging savage predictive intelligence ensures we’re doing it right, while deploying only...
Fahad HFeb 27, 20171 min readSwrve’s new integration gives Oracle visibility into appsThe big marketing clouds are still catching up in mobile marketing. Last week, Oracle took a step toward more complete mobile coverage...
Fahad HFeb 27, 20171 min readSwrve’s new integration gives Oracle visibility into appsThe big marketing clouds are still catching up in mobile marketing. Last week, Oracle took a step toward more complete mobile coverage...
Fahad HFeb 3, 20171 min readSolving a marketer’s top 3 segmentation dilemmasMarketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs....
Fahad HFeb 3, 20171 min readSolving a marketer’s top 3 segmentation dilemmasMarketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs....
Fahad HFeb 2, 20176 min readMarketing Automation: Batteries Not IncludedThe sales pitch for investing in marketing-automation software is hard to resist. It goes something like this: “Our software will help...
Fahad HFeb 2, 20176 min readMarketing Automation: Batteries Not IncludedThe sales pitch for investing in marketing-automation software is hard to resist. It goes something like this: “Our software will help...
Fahad HJan 27, 20171 min readUsing marketing automation to create successful email programs in 2017Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and...
Fahad HJan 27, 20171 min readUsing marketing automation to create successful email programs in 2017Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and...
Fahad HJan 18, 20171 min readMarTech Landscape: What is RTIM?The last thing marketing tech needs is another buzz term. But one recently-emerged concept — Real-Time Interaction Management (RTIM) — is...
Fahad HJan 18, 20171 min readMarTech Landscape: What is RTIM?The last thing marketing tech needs is another buzz term. But one recently-emerged concept — Real-Time Interaction Management (RTIM) — is...
Fahad HJan 18, 20171 min readAdobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digitalThis week at the National Retail Federation (NRF) show in New York City, Adobe announced several new initiatives to improve...
Fahad HJan 18, 20171 min readAdobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digitalThis week at the National Retail Federation (NRF) show in New York City, Adobe announced several new initiatives to improve...
Fahad HJan 10, 20171 min readCustomer questions every CMO should be ready to answer in 2017“The customer is in charge.” “Everything revolves around your customer.” These are not just clichés. They are principles that are core to...
Fahad HJan 10, 20171 min readCustomer questions every CMO should be ready to answer in 2017“The customer is in charge.” “Everything revolves around your customer.” These are not just clichés. They are principles that are core to...
Fahad HJan 5, 20171 min readMarketing automation for the little guy is helping to power the new economyThe internet, coupled with mobile devices, has provided a fulcrum for an escalating number of aspiring entrepreneurs to start their own...
Fahad HJan 5, 20171 min readMarketing automation for the little guy is helping to power the new economyThe internet, coupled with mobile devices, has provided a fulcrum for an escalating number of aspiring entrepreneurs to start their own...
Fahad HDec 12, 20161 min readForget big data: Why thinking small can help marketers see the futureNo one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of...
Fahad HDec 12, 20161 min readForget big data: Why thinking small can help marketers see the futureNo one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of...
Fahad HDec 7, 20161 min readMarketing automation is like icing on the cakeMost of us have baked a cake at one time or another. We’ve put all the ingredients in a large bowl, mixed it up, dumped it in a pan, and...
