Running rad nurture campaigns or leveraging savage predictive intelligence ensures we’re doing it right, while deploying only...

The big marketing clouds are still catching up in mobile marketing. Last week, Oracle took a step toward more complete mobile coverage...

The big marketing clouds are still catching up in mobile marketing. Last week, Oracle took a step toward more complete mobile coverage...

Marketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs....

Marketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs....

The sales pitch for investing in marketing-automation software is hard to resist. It goes something like this: “Our software will help...

The sales pitch for investing in marketing-automation software is hard to resist. It goes something like this: “Our software will help...

Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and...

Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and...

The last thing marketing tech needs is another buzz term. But one recently-emerged concept — Real-Time Interaction Management (RTIM) — is...

The last thing marketing tech needs is another buzz term. But one recently-emerged concept — Real-Time Interaction Management (RTIM) — is...

This week at the National Retail Federation (NRF) show in New York City, Adobe announced several new initiatives to improve...

This week at the National Retail Federation (NRF) show in New York City, Adobe announced several new initiatives to improve...

“The customer is in charge.” “Everything revolves around your customer.” These are not just clichés. They are principles that are core to...

“The customer is in charge.” “Everything revolves around your customer.” These are not just clichés. They are principles that are core to...

The internet, coupled with mobile devices, has provided a fulcrum for an escalating number of aspiring entrepreneurs to start their own...

The internet, coupled with mobile devices, has provided a fulcrum for an escalating number of aspiring entrepreneurs to start their own...

No one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of...

No one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of...

Most of us have baked a cake at one time or another. We’ve put all the ingredients in a large bowl, mixed it up, dumped it in a pan, and...