Fahad HJun 12, 20134 min readWhy Skills are the Secret to a Successful Content Marketing Strategycontent marketing in its most basic form. When I engage with a client, I focus on 5 things: Why: Why do you do what you do? Who: Who are...
Fahad HJun 12, 20134 min readWhy Skills are the Secret to a Successful Content Marketing Strategycontent marketing in its most basic form. When I engage with a client, I focus on 5 things: Why: Why do you do what you do? Who: Who are...
Fahad HJun 8, 20135 min readBreak Through the Barriers to Enterprise Content Creationthought leadership content you need for your corporate storytelling efforts, remember that, while some CEOs may love to write, nearly all...
Fahad HJun 8, 20135 min readBreak Through the Barriers to Enterprise Content Creationthought leadership content you need for your corporate storytelling efforts, remember that, while some CEOs may love to write, nearly all...
Fahad HJun 4, 20134 min readWhy Your Brand Marketing Needs a Chief Marketing TechnologistBrand marketing is a discipline powered by technology. These days there is no denying that the digital world has moved in on many aspects...
Fahad HJun 4, 20134 min readWhy Your Brand Marketing Needs a Chief Marketing TechnologistBrand marketing is a discipline powered by technology. These days there is no denying that the digital world has moved in on many aspects...
Fahad HMay 20, 20133 min read3 Ways Your Content Marketing Strategy Can Use Big Datasexiest job of the 21st century. Big Data has been described by McKinsey and Company as the next $100 billion dollar opportunity. So,...
Fahad HMay 20, 20133 min read3 Ways Your Content Marketing Strategy Can Use Big Datasexiest job of the 21st century. Big Data has been described by McKinsey and Company as the next $100 billion dollar opportunity. So,...
Fahad HMay 9, 201314 min readHow to Execute Your Video Content Strategy in 8 StepsUsing Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video...
Fahad HMay 9, 201314 min readHow to Execute Your Video Content Strategy in 8 StepsUsing Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video...
Fahad HMay 3, 20134 min readIncrease Distribution for Your Branded Content with Microformatsbranded content marketing can get a bit more complex and “techy” — for example, its adoption of microformats. Microformats are small...
Fahad HMay 3, 20134 min readIncrease Distribution for Your Branded Content with Microformatsbranded content marketing can get a bit more complex and “techy” — for example, its adoption of microformats. Microformats are small...
Fahad HMay 2, 20137 min readVideo Content Planning for Events: 5 Hard-Won Lessonsresearch from the Content Marketing Institute and MarketingProfs, 69 percent of B2B marketers and 63 percent of B2C marketers in North...
Fahad HMay 2, 20137 min readVideo Content Planning for Events: 5 Hard-Won Lessonsresearch from the Content Marketing Institute and MarketingProfs, 69 percent of B2B marketers and 63 percent of B2C marketers in North...
Fahad HApr 27, 20136 min readThe 3 Building Blocks to Content Marketing StrategyOpenView Labs I average about three speeches a week revolving around the topic of content marketing. At every one of those events I ask,...
Fahad HApr 27, 20136 min readThe 3 Building Blocks to Content Marketing StrategyOpenView Labs I average about three speeches a week revolving around the topic of content marketing. At every one of those events I ask,...
Fahad HApr 18, 20136 min read3 Tips for Keeping Your Buyer Personas Fresh and AliveFor example, how often do you find yourself referring to the marketing personas you built several years ago — buyer personas that were...
Fahad HApr 18, 20136 min read3 Tips for Keeping Your Buyer Personas Fresh and AliveFor example, how often do you find yourself referring to the marketing personas you built several years ago — buyer personas that were...
Fahad HApr 17, 20135 min readHow to Survive the Disillusionment of Content Marketing4 Truths About Content Marketing Agencies. There, he outlined some of the agency trends and best practices that we at CMI have observed...
Fahad HApr 17, 20135 min readHow to Survive the Disillusionment of Content Marketing4 Truths About Content Marketing Agencies. There, he outlined some of the agency trends and best practices that we at CMI have observed...
