Fahad HJan 12, 20122 min readSetting Content Marketing Guidelines: 5 Templates to Drive the ProcessIn our new book, Managing Content Marketing with Robert Rose, we talk a bit about The Daily Show with Jon Stewart. The Daily Show is one...
Fahad HJan 12, 20122 min readSetting Content Marketing Guidelines: 5 Templates to Drive the ProcessIn our new book, Managing Content Marketing with Robert Rose, we talk a bit about The Daily Show with Jon Stewart. The Daily Show is one...
Fahad HJan 11, 20124 min readContent Marketing: Customer Relationship Management Begins at HomeIt takes a village to raise a content marketing strategy (that’s the saying, right?). Content marketing is only as effective as the...
Fahad HJan 11, 20124 min readContent Marketing: Customer Relationship Management Begins at HomeIt takes a village to raise a content marketing strategy (that’s the saying, right?). Content marketing is only as effective as the...
Fahad HJan 3, 20122 min readContent Marketing Storytelling: Secrets from the Big ScreenContent Marketing World. My talk was called “Storytelling Secrets From Hollywood.” Since that time, I’ve had a few people ask me for the...
Fahad HJan 3, 20122 min readContent Marketing Storytelling: Secrets from the Big ScreenContent Marketing World. My talk was called “Storytelling Secrets From Hollywood.” Since that time, I’ve had a few people ask me for the...
Fahad HDec 22, 20114 min readHow to Build a Subscriber Base of 10,000 Strong – and GrowingIn their latest book, Managing Content Marketing, Joe Pulizzi and Robert Rose explain that content marketing is an excellent way to build...
Fahad HDec 22, 20114 min readHow to Build a Subscriber Base of 10,000 Strong – and GrowingIn their latest book, Managing Content Marketing, Joe Pulizzi and Robert Rose explain that content marketing is an excellent way to build...
Fahad HNov 23, 20117 min read4 Ways to Optimize Content for the Economy-Focused Buyer in 2012Businesses entered 2011 with optimism that an economic recovery was at hand and anxiously put plans in place for much-needed new...
Fahad HNov 23, 20117 min read4 Ways to Optimize Content for the Economy-Focused Buyer in 2012Businesses entered 2011 with optimism that an economic recovery was at hand and anxiously put plans in place for much-needed new...
Fahad HNov 22, 20113 min readHow to Engage Your Writers to Create More Compelling ContentWhile an organization’s content can take many forms — including web pages, blog posts, articles, white papers, presentations, brochures,...
Fahad HNov 22, 20113 min readHow to Engage Your Writers to Create More Compelling ContentWhile an organization’s content can take many forms — including web pages, blog posts, articles, white papers, presentations, brochures,...
Fahad HNov 2, 20114 min read5 Actionable Tactics for More Efficient Content MarketingContent marketing supports B2B marketers’ top marketing goals: generating leads, converting qualified leads into paying customers, and...
Fahad HNov 2, 20114 min read5 Actionable Tactics for More Efficient Content MarketingContent marketing supports B2B marketers’ top marketing goals: generating leads, converting qualified leads into paying customers, and...
Fahad HOct 25, 20116 min readCutting the Complexity of Content Marketing ProductionI like things simple, neat, explainable, and relatable. So here I stand in the complex world of online marketing amongst too many search...
Fahad HOct 25, 20116 min readCutting the Complexity of Content Marketing ProductionI like things simple, neat, explainable, and relatable. So here I stand in the complex world of online marketing amongst too many search...
Fahad HOct 14, 20113 min readCreating a Content Marketing Team and Workflow PlanYesterday, Robert Rose and I held a workshop at Openview Venture Partners‘ headquarters in Boston. The workshop was based on our new...
Fahad HOct 14, 20113 min readCreating a Content Marketing Team and Workflow PlanYesterday, Robert Rose and I held a workshop at Openview Venture Partners‘ headquarters in Boston. The workshop was based on our new...
Fahad HSep 29, 20113 min readTap Your Organizational Knowledge to Produce B2B ContentThe greatest challenge facing content marketers is the production of the content itself. The 2010 B2B Content Marketing Benchmarks,...
Fahad HSep 29, 20113 min readTap Your Organizational Knowledge to Produce B2B ContentThe greatest challenge facing content marketers is the production of the content itself. The 2010 B2B Content Marketing Benchmarks,...
