Fahad HApr 10, 20124 min read3 Things to Look For when Hiring a Journalist for Content MarketingMonetate wrote a fine post breaking down some of the lessons content marketers can learn from publishers. As he points out, “Think like a...
Fahad HApr 10, 20124 min read3 Things to Look For when Hiring a Journalist for Content MarketingMonetate wrote a fine post breaking down some of the lessons content marketers can learn from publishers. As he points out, “Think like a...
Fahad HApr 4, 20125 min readThe Content Match Game: Tips for Better Content Alignment Throughout the Buying CycleYes, content works well when it comes to driving consumer demand. And, in turn, existing demand can create an ideal opportunity to...
Fahad HApr 4, 20125 min readThe Content Match Game: Tips for Better Content Alignment Throughout the Buying CycleYes, content works well when it comes to driving consumer demand. And, in turn, existing demand can create an ideal opportunity to...
Fahad HMar 27, 20124 min read3 Lessons to Help Content Marketers Stop Thinking Like PublishersSure, content marketing aligns closely with the makeup of a traditional publishing company: editorial teams that create content; sales...
Fahad HMar 27, 20124 min read3 Lessons to Help Content Marketers Stop Thinking Like PublishersSure, content marketing aligns closely with the makeup of a traditional publishing company: editorial teams that create content; sales...
Fahad HMar 8, 20125 min readTransmedia Storytelling: 4 Tips for Creating a Consistent Content StrategyA consistent transmedia content strategy will not only help facilitate stronger and more meaningful connections with your customers, but...
Fahad HMar 8, 20125 min readTransmedia Storytelling: 4 Tips for Creating a Consistent Content StrategyA consistent transmedia content strategy will not only help facilitate stronger and more meaningful connections with your customers, but...
Fahad HMar 1, 20124 min readA “Digital Ocean” Model for Keeping Your Content on CourseThis blog introduces the concept of the digital ocean and the need to locate and market to both fishers (those actively researching...
Fahad HMar 1, 20124 min readA “Digital Ocean” Model for Keeping Your Content on CourseThis blog introduces the concept of the digital ocean and the need to locate and market to both fishers (those actively researching...
Fahad HFeb 28, 20124 min readTwo Ways to Simplify Your Global Content EffortsBut what happens when your business starts to grow beyond the ability to manage your outreach with the same hands-on,...
Fahad HFeb 28, 20124 min readTwo Ways to Simplify Your Global Content EffortsBut what happens when your business starts to grow beyond the ability to manage your outreach with the same hands-on,...
Fahad HFeb 23, 20125 min readHow to Guide Your Customer’s Journey Through 6 Points of Content“ABC: Always Be Closing” is a saying we’re familiar with — even if we’re not in sales. But given the amount of time consumers spend...
Fahad HFeb 23, 20125 min readHow to Guide Your Customer’s Journey Through 6 Points of Content“ABC: Always Be Closing” is a saying we’re familiar with — even if we’re not in sales. But given the amount of time consumers spend...
Fahad HFeb 21, 20123 min readContent Quality: A Practical Approach to Content AnalysisIf you tell your boss or client that their web content has issues, they will want to know what kind of issues you’re talking about and...
Fahad HFeb 21, 20123 min readContent Quality: A Practical Approach to Content AnalysisIf you tell your boss or client that their web content has issues, they will want to know what kind of issues you’re talking about and...
Fahad HFeb 20, 20125 min readHow to Embed Outreach into Every Step of Your Content PlanOutreach is an important part of any content marketing campaign, but even a robust outreach strategy can have lackluster results if it is...
Fahad HFeb 20, 20125 min readHow to Embed Outreach into Every Step of Your Content PlanOutreach is an important part of any content marketing campaign, but even a robust outreach strategy can have lackluster results if it is...
Fahad HJan 24, 20124 min readNew Guide Explains How to Join the Ranks of Best-in-Class Content MarketersLet’s review a few of your options for going from average to marketer par excellence. Put your money where it counts The 2012 B2B Content...
Fahad HJan 24, 20124 min readNew Guide Explains How to Join the Ranks of Best-in-Class Content MarketersLet’s review a few of your options for going from average to marketer par excellence. Put your money where it counts The 2012 B2B Content...
