This week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation,...

Artificial intelligence (AI) is more than a stylish trend. It goes beyond rules, providing the ability to understand content or language,...

B2B attribution service Bizible has decided that it doesn’t want to look just into the past anymore. The Seattle-based company announced...

This week, Pega is joining the growing number of companies that are setting up conversational bot interfaces for their products. The...

While IBM’s Watson supercomputing service is named after former IBM chairman and CEO Thomas Watson, the name also recalls another famous...

Every brand wants to tell a story. But a new narrative analytics platform has launched to help brands figure out the stories that are...

What do consumers think about artificial intelligence (AI)? That’s the central question asked by two separate, recently released studies....

Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is...

Kaspars Grinvalds / Shutterstock.com As one of the 800-pound gorillas in ad tech, Google’s actions to assure brand safety on YouTube...

There’s a veritable cornucopia of advanced targeting solutions for B2B marketers this week, with new announcements from Demandbase, Get...

Alexander Supertramp / Shutterstock.com With the explosion of technology in the digital space, customer expectations and website...

Analytics firm Absolutdata is evolving from a provider of predictive and evaluative marketing tools to a platform for decision-making. In...

It’s one of the hottest terms in marketing today: artificial intelligence (AI). It seems like almost everyone in the martech space is...

I’ve said before that robots are the gatekeepers to your customers. And by “robots,” I really mean “software.” Consider this: Algorithms...

Affinity Solutions has made its living for nearly two decades by providing loyalty programs to credit and debit card holders through...

IBM’s logo for Watson The predictive marketing platform Rocket Fuel began in 2008 as a demand-side ad-buying platform, with artificial...

Marketers must be, by nature, adaptive. Our practice today looks much different from the way it did five years ago, and it will look even...

There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how...

A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the...

Adobe is gathering its clouds and making more. This week, the company unpacked a truckload of announcements at the Adobe Summit digital...