What’s the next step for virtual agents? Customer engagement platform [24]7 thinks it’s recognizing when the customer is angry, so it can...

Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign...

Research firm Forrester is announcing this week that it is evolving its CX (customer experience) Index into a real-time CX Cloud,...

Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact,...

Naming a product or a company can make or break the effort. Traditionally, it has involved branding agencies engaging a variety of...

Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform. Today, the company...

More and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way of sending...

Salesforce is out today with new features for its Marketing, Commerce and Service Clouds that more tightly connect customer interactions...

So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. A...

Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...

Data is an inherently vulnerable thing. Numbers and words, bits and bytes: It can have great power, but it is continually in peril of...

announced the news on Monday. Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach to...

As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...

“Account-based marketing is not very efficient because it targets a lot of people inside one company, but you can’t really target...

Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their...

Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to...

As the digital world continues to shape and consume the physical world, the scope of digital transformation within businesses keeps...

Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several...

Now, it seems as if we think everything would work better if it were smart. We can buy smart umbrellas that tell us where we left them...

Artificial intelligence is being employed by many chatbots, but Helpshift is now out with what it says is the first AI specifically built...