Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are...

A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...

IBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near...

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...

From the InsideSales report “AI is becoming more than just mainstream,” says a new study from sales acceleration platform...

As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...

Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature...

As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans:...

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams...

surveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and...

Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM...

Predictive ad tech provider AdTheorent is now finding its model users for ad campaigns by asking them to raise their hands. Figuratively,...

If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...

Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it...

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...

long-anticipated foray into hardware Monday with the announcement of its twin video chat devices, Portal and Portal+, available in...

A LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson...

The best helper is the one who knows what you’re looking for before you ask. That’s the idea behind Adobe’s new Virtual Analyst in its...

But what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...

“How AI will let us be marketers again.” That’s the topic that IBM Global Product Marketing Leader for IBM Watson Michael Trapani will...