Personalizing customer experiences at scale
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are...
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Agencies, brands see big potential for OTT, cross-device measurement in 2019
A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Marketers can now employ Watson in any cloud or location
IBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near...
How to keep PPC accounts healthy when using automation
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...
InsideSales’ new study: AI is ‘becoming a way of life’ for sales
From the InsideSales report “AI is becoming more than just mainstream,” says a new study from sales acceleration platform...
Riding the wave of AI: Is your marketing campaign as smart as it can be?
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...
IBM points to Director of Marketing Data as ‘hottest new role’
Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature...
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans:...
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams...
Teach yourself about machine learning and artificial intelligence
surveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and...
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM...
AdTheorent offers polling ad to target ad campaign based on results
Predictive ad tech provider AdTheorent is now finding its model users for ad campaigns by asking them to raise their hands. Figuratively,...
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
SSP Smaato adds machine learning for directing inventory to DSPs
Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
What marketers are saying about Facebook’s new Portal video chat devices
long-anticipated foray into hardware Monday with the announcement of its twin video chat devices, Portal and Portal+, available in...
LivePerson boosts its automated conversational capabilities with Conversable acquisition
A LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson...
Adobe’s new Virtual Analyst doesn’t need questions to provide answers
The best helper is the one who knows what you’re looking for before you ask. That’s the idea behind Adobe’s new Virtual Analyst in its...
Working with an AI vendor: How marketers can take the leap
But what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...
IBM’s Michael Trapani: AI may never understand a great meal, but it understands performance
“How AI will let us be marketers again.” That’s the topic that IBM Global Product Marketing Leader for IBM Watson Michael Trapani will...
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