Fahad HMay 11, 20164 min readConvergence and the power of data in modern marketingScott Brinker’s 2016 Marketing Technology Landscape Supergraphic documents what many enterprise marketing teams deal with daily: The...
Fahad HMay 10, 20164 min readMarTech Landscape: What is machine learning and why should marketers care?Way back in the last century, one of the most common put-downs of computers was the accusation that they only did what they were...
Fahad HMay 4, 20165 min readLost in translation: What happens when a Facebook Messenger bot can’t understand you“Oops, I didn’t catch that.” That’s a rough spot in any conversation, but it’s really rough when that conversation is with a computer....
Fahad HApr 11, 20162 min readCustomer service provider [24]7 ports its chat bot/live agent service to Facebook MessengerMove over, telephone. Facebook Messenger in particular, and messaging apps in general, are on their way toward becoming the main live...
Fahad HMar 31, 20163 min readSalesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-settiYou don’t have to go very far in the marketing tech space these days to bump into predictive technology that scores future customers,...
Fahad HMar 22, 20163 min readEmail marketers, meet your new cubicle mate: machine intelligencemachine learning and automation. Litmus (my employer) recently asked more than 1,100 marketers: “Will machine learning, AI, and...
Fahad HMar 21, 20163 min readStartup YesPath launches AI-driven platform that automatically targets marketing contentBit by bit, artificial intelligence is coming to marketing software, so that marketers can focus less on clicking through setups and more...
Fahad HMar 17, 20163 min readNow entering… the age of cognitive marketingDigital marketers, accustomed to using software that helps them think about marketing, are now transitioning to a time when software will...
Fahad HMar 17, 20163 min readThe new performance creative: Where emotion, data and technology convergeCreative over the years has ranged from being driven by pure emotion to being driven by pure data. Both are equally important, and the...
Fahad HMar 9, 20165 min readWhat “human-in-the-loop computing” means for marketersEven in uncertain economic times, marketing technologies continue to flourish. Overworked marketers facing a shortage of hours in the day...
Fahad HJan 27, 20163 min readGoogle’s AI Breakthrough: Machine Beats Human Go Player For First TimeGoogle has invested a great deal in machine learning and artificial intelligence. In early 2014, it acquired London-based DeepMind for...
Fahad HDec 16, 20155 min readIntentional Serendipity: How Marketing Analytics Trigger Curiosity Algorithms And Surprise DiscoveriThe most exciting phrase to hear in science, the one that heralds new discoveries, is not “Eureka!” but “That’s funny…” — Isaac Asimov...
Fahad HDec 10, 20152 min readIBM’s Watson Is Now In the Marketing And E-Commerce BusinessSince its win on the “Jeopardy” TV show, the powerful question-answering intelligence known as IBM Watson has been making its living...
Fahad HDec 3, 20153 min readSuper-Smart Business Intelligence Engine BeyondCore Partners With Microsoft To Offer a Free VersionFrom the BeyondCore website For many marketers, the big obstacle in data analysis is that they’re not data scientists and don’t know the...
Fahad HNov 13, 20153 min readWhy Marketers Should Push For Machine Learning-Based Fraud DetectionFrom Sift Science When it comes to user fraud, marketers should push for machine learning systems to replace rule-based ones. That’s the...
Fahad HNov 4, 20156 min readHow Machine Learning Works, As Explained By GoogleThe recent revelation that Google is using machine learning to help process some of its search results is attracting interest and...
