Convergence and the power of data in modern marketing
Scott Brinker’s 2016 Marketing Technology Landscape Supergraphic documents what many enterprise marketing teams deal with daily: The...
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MarTech Landscape: What is machine learning and why should marketers care?
Way back in the last century, one of the most common put-downs of computers was the accusation that they only did what they were...
Lost in translation: What happens when a Facebook Messenger bot can’t understand you
“Oops, I didn’t catch that.” That’s a rough spot in any conversation, but it’s really rough when that conversation is with a computer....
Customer service provider [24]7 ports its chat bot/live agent service to Facebook Messenger
Move over, telephone. Facebook Messenger in particular, and messaging apps in general, are on their way toward becoming the main live...
Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setti
You don’t have to go very far in the marketing tech space these days to bump into predictive technology that scores future customers,...
Email marketers, meet your new cubicle mate: machine intelligence
machine learning and automation. Litmus (my employer) recently asked more than 1,100 marketers: “Will machine learning, AI, and...
Startup YesPath launches AI-driven platform that automatically targets marketing content
Bit by bit, artificial intelligence is coming to marketing software, so that marketers can focus less on clicking through setups and more...
Now entering… the age of cognitive marketing
Digital marketers, accustomed to using software that helps them think about marketing, are now transitioning to a time when software will...
The new performance creative: Where emotion, data and technology converge
Creative over the years has ranged from being driven by pure emotion to being driven by pure data. Both are equally important, and the...
What “human-in-the-loop computing” means for marketers
Even in uncertain economic times, marketing technologies continue to flourish. Overworked marketers facing a shortage of hours in the day...
Google’s AI Breakthrough: Machine Beats Human Go Player For First Time
Google has invested a great deal in machine learning and artificial intelligence. In early 2014, it acquired London-based DeepMind for...
Intentional Serendipity: How Marketing Analytics Trigger Curiosity Algorithms And Surprise Discoveri
The most exciting phrase to hear in science, the one that heralds new discoveries, is not “Eureka!” but “That’s funny…” — Isaac Asimov...
IBM’s Watson Is Now In the Marketing And E-Commerce Business
Since its win on the “Jeopardy” TV show, the powerful question-answering intelligence known as IBM Watson has been making its living...
Super-Smart Business Intelligence Engine BeyondCore Partners With Microsoft To Offer a Free Version
From the BeyondCore website For many marketers, the big obstacle in data analysis is that they’re not data scientists and don’t know the...
Why Marketers Should Push For Machine Learning-Based Fraud Detection
From Sift Science When it comes to user fraud, marketers should push for machine learning systems to replace rule-based ones. That’s the...
How Machine Learning Works, As Explained By Google
The recent revelation that Google is using machine learning to help process some of its search results is attracting interest and...
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