Fahad HJan 13, 20123 min readWhy SMS Marketing is a Must for a Younger AudienceImage credit: Fotolia.com The other day, I was in a popular national chain pizza restaurant enjoying a meal with friends. While we dined,...
Fahad HJan 13, 20123 min readWhy SMS Marketing is a Must for a Younger AudienceImage credit: Fotolia.com The other day, I was in a popular national chain pizza restaurant enjoying a meal with friends. While we dined,...
Fahad HJan 6, 20123 min readCreating a Powerful Global to Local B2B Brand Impression with Video: 5 StepsNow, go ahead and play this creation by Doremus for Logitech. The Brand Content Challenge: Global to Local I’ve been asked how to create...
Fahad HJan 6, 20123 min readCreating a Powerful Global to Local B2B Brand Impression with Video: 5 StepsNow, go ahead and play this creation by Doremus for Logitech. The Brand Content Challenge: Global to Local I’ve been asked how to create...
Fahad HNov 8, 20113 min readLearn How to Globalize Your Creative ConceptsEarlier in my career when I was managing the creative development of global campaigns, my geographical counterparts often pointed out...
Fahad HNov 8, 20113 min readLearn How to Globalize Your Creative ConceptsEarlier in my career when I was managing the creative development of global campaigns, my geographical counterparts often pointed out...
Fahad HAug 29, 20114 min readCrossing the Content Marketing Foreign Language BarrierIn my last article for the Content Marketing Institute, I outlined why there’s a huge opportunity for content marketers to explore and...
Fahad HAug 29, 20114 min readCrossing the Content Marketing Foreign Language BarrierIn my last article for the Content Marketing Institute, I outlined why there’s a huge opportunity for content marketers to explore and...
Fahad HMay 13, 20116 min read50 Questions Answered About Content MarketingWhether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50...
Fahad HMay 13, 20116 min read50 Questions Answered About Content MarketingWhether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50...
Fahad HMar 9, 20115 min readLost in Translation? An 11-Step Checklist for Localizing ContentWe’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions...
Fahad HMar 9, 20115 min readLost in Translation? An 11-Step Checklist for Localizing ContentWe’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions...
Fahad HMar 2, 20113 min readProduce Local, Distribute Global: 3 Keys to Your Content Marketing Localization PlanLocalization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a...
Fahad HMar 2, 20113 min readProduce Local, Distribute Global: 3 Keys to Your Content Marketing Localization PlanLocalization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a...
Fahad HJan 31, 20113 min read3 Tips for Content Marketing in Foreign LanguagesEvery year, the web becomes more multilingual. From 2000 to 2008, Web use among the Chinese grew by a whopping 755 percent, while Web use...
Fahad HJan 31, 20113 min read3 Tips for Content Marketing in Foreign LanguagesEvery year, the web becomes more multilingual. From 2000 to 2008, Web use among the Chinese grew by a whopping 755 percent, while Web use...
Fahad HNov 10, 20103 min read6 Things to Switch When Targeting Content for Foreign MarketsQuick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized...
Fahad HNov 10, 20103 min read6 Things to Switch When Targeting Content for Foreign MarketsQuick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized...
Fahad HOct 6, 20103 min read8 Ways to Leverage Locals for Your Content Marketing LocalizationAs many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing...
Fahad HOct 6, 20103 min read8 Ways to Leverage Locals for Your Content Marketing LocalizationAs many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing...
