Why SMS Marketing is a Must for a Younger Audience
Image credit: Fotolia.com The other day, I was in a popular national chain pizza restaurant enjoying a meal with friends. While we dined,...
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Why SMS Marketing is a Must for a Younger Audience
Image credit: Fotolia.com The other day, I was in a popular national chain pizza restaurant enjoying a meal with friends. While we dined,...
Creating a Powerful Global to Local B2B Brand Impression with Video: 5 Steps
Now, go ahead and play this creation by Doremus for Logitech. The Brand Content Challenge: Global to Local I’ve been asked how to create...
Creating a Powerful Global to Local B2B Brand Impression with Video: 5 Steps
Now, go ahead and play this creation by Doremus for Logitech. The Brand Content Challenge: Global to Local I’ve been asked how to create...
Learn How to Globalize Your Creative Concepts
Earlier in my career when I was managing the creative development of global campaigns, my geographical counterparts often pointed out...
Learn How to Globalize Your Creative Concepts
Earlier in my career when I was managing the creative development of global campaigns, my geographical counterparts often pointed out...
Crossing the Content Marketing Foreign Language Barrier
In my last article for the Content Marketing Institute, I outlined why there’s a huge opportunity for content marketers to explore and...
Crossing the Content Marketing Foreign Language Barrier
In my last article for the Content Marketing Institute, I outlined why there’s a huge opportunity for content marketers to explore and...
50 Questions Answered About Content Marketing
Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50...
50 Questions Answered About Content Marketing
Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50...
Lost in Translation? An 11-Step Checklist for Localizing Content
We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions...
Lost in Translation? An 11-Step Checklist for Localizing Content
We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions...
Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan
Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a...
Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan
Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a...
3 Tips for Content Marketing in Foreign Languages
Every year, the web becomes more multilingual. From 2000 to 2008, Web use among the Chinese grew by a whopping 755 percent, while Web use...
3 Tips for Content Marketing in Foreign Languages
Every year, the web becomes more multilingual. From 2000 to 2008, Web use among the Chinese grew by a whopping 755 percent, while Web use...
6 Things to Switch When Targeting Content for Foreign Markets
Quick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized...
6 Things to Switch When Targeting Content for Foreign Markets
Quick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized...
8 Ways to Leverage Locals for Your Content Marketing Localization
As many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing...
8 Ways to Leverage Locals for Your Content Marketing Localization
As many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing...
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