social media content campaign? Not so fast. Let me stop you right there before you run head-first into certain disaster. Unfortunately,...

social media content campaign? Not so fast. Let me stop you right there before you run head-first into certain disaster. Unfortunately,...

content curator. But if global content curation is your goal and multiple languages are involved, just clicking “share” is more likely to...

content curator. But if global content curation is your goal and multiple languages are involved, just clicking “share” is more likely to...

This is important for two reasons: Content is most effective when it leverages the full power of the language it is written in, including...

This is important for two reasons: Content is most effective when it leverages the full power of the language it is written in, including...

Scott Abel, consultant and content futurist, explains the content marketing significance of these realities: “Many of us treat the...

Scott Abel, consultant and content futurist, explains the content marketing significance of these realities: “Many of us treat the...

This is an important consideration, given the adoption of mobile technology for driving localized searches. When consumers are using...

This is an important consideration, given the adoption of mobile technology for driving localized searches. When consumers are using...

But as we look to 2013, that could be about to change. Those of us who work in the content marketing space “Down Under” are seeing some...

But as we look to 2013, that could be about to change. Those of us who work in the content marketing space “Down Under” are seeing some...

For global brands, multilingual websites are becoming a necessity. A recent study found that 58 percent of Fortune 500 companies have...

For global brands, multilingual websites are becoming a necessity. A recent study found that 58 percent of Fortune 500 companies have...

Unfortunately, localized content marketing is also among the most time-consuming and expensive of marketing tactics. Thankfully, new...

Unfortunately, localized content marketing is also among the most time-consuming and expensive of marketing tactics. Thankfully, new...

Anyone who runs a local food and beverage company (from restaurants to groceries to bodegas) knows how hard it is to keep up with their...

Anyone who runs a local food and beverage company (from restaurants to groceries to bodegas) knows how hard it is to keep up with their...

But what happens when your business starts to grow beyond the ability to manage your outreach with the same hands-on,...

But what happens when your business starts to grow beyond the ability to manage your outreach with the same hands-on,...