Lord & Taylor Instagram campaign crosses the line, retailer gets spanked by FTC
Last year, fashion retailer Lord & Taylor ran an aggressive and very effective Instagram influencer campaign to sell a new fashion line....
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Google fails in bid to overturn Russian “no default Android apps” ruling
In February 2015, Russian search engine Yandex asked the Federal Antimonopoly Service of the Russian Federation (FAS) to initiate an...
Bullet-Proofing Your Business From The Inevitable Online Reputation Attack
It may come from left field; it may be a very atypical experience for your company. And you may discover you weren’t ready for it. It...
Russia Joins List Of Countries Seeking More Tax Revenue From Google, Apple
Countries across Europe have been seeking more tax revenue from US tech companies such as Google and Apple. Google and Apple have so far...
Can You Make Online Reputation Damage Disappear? Yes, There’s Hope.
The answer is a qualified “Yes,” depending on the circumstances. Read on to get an idea of how reputation repair works. When a person or...
FTC Issues Guidelines To Prevent Native Ads From Crossing Into “Deception” Territory
As so-called “native ads” have become increasingly popular critics have argued they’re effective because consumers can’t tell them apart...
When Brand Names Are Destroyed By Damaging Doppelgangers
Here are some more examples of brand names damaged by unrelated things that share their names, and a smidgeon of reputation management...
Intermediary Liability In Duffy Case Could Turn Google, Facebook Into Content Police
Janice Duffy has been vindicated by the Supreme Court of South Australia in her case against Google. While that’s good for Dr. Duffy, the...
Protecting Your Brand From Online Fraud, Infringement & Other Emerging Threats
SMX East and was pleased to learn a few new techniques and tidbits from some experts at their individual online reputation crafts. Here’s...
Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls
On Wednesday, Google took legal action against a search marketing firm for allegedly making illegal automated calls to small businesses...
Lawsuit Accuses Twitter Of Spying On Direct Messages
Twitter’s Direct Messages are not as private as they seem, according to a lawsuit filed Monday in federal court in San Francisco. The...
For Ashley Madison Users, What’s Next? Reputation Apocalypse, Phase 2
The hacking and public outing of Ashley Madison infidelity website users is the Online Reputation Management “Apocalypse.” No other...
FTC Settles With Gaming Network Accused Of Failing To Disclose Paid Endorsements
The US Federal Trade Commission has settled charges against video gaming site and multi-channel network Machinima for deceptive...
Anticipating Antitrust Decision, European Firms Get Ready To Sue Google
Sensing an opportunity if the European Commission (EC) decides Google abused its market position in shopping search, a European law firm...
Europe Widens Antitrust Probe Of Google Around Ad Contracts, Content Scraping
The Wall Street Journal reported Friday that The European Commission (EC) is expanding its antitrust probe of Google. Currently, the EC...
Why Google, Bing, Facebook, Twitter & Others Should Collaborate: A Proposition For An Online Rep
For those with online reputation crises, the internet is a hostile and damaging place. When one is attacked online, it can negatively...
EU Gives Google More Time To Respond To Antitrust Charges – Pushes Deadline To August 17
According to a report on Reuters, Google spokesman Al Verney said the EU granted Google’s request for an extension to review court...
Google Could Face Deterrent-Sized Fines In EU Antitrust Case
With April’s antitrust charges related to Google’s handling of its comparison shopping product, the European Union told the search giant...
European Court Says Internet News Portal Is Liable For User-Generated Comments
It’s a decision that should send chills throughout the European webmaster community. In a 15-2 vote, the European Court of Human Rights...
FTC Puts Social Media Marketers On Notice With Updated Disclosure Guidelines
If you hire celebrities or influencers to talk up your brand or if you hold contests with promotional tie-ins to social media, it might...
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