Google agrees to change when it scans emails for ad targeting
Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes...
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What does the Consumer Review Fairness Act mean for consumers and online reviews?
Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re...
Google to EU on Android: your way means less innovation and higher prices
The European Commission (EC) has three ongoing antitrust “complaints” against Google. One of the three involves Google’s Android...
How social ads’ location targeting can side-step electioneering laws
In California — and other states like Texas and New York — you’re not allowed to visibly promote a political candidate within 100 feet of...
The FTC isn’t going to save influencer marketing from itself, but the industry could
online influencer marketing. Rest assured, the FTC’s initial foray into guidance will not be its last, and it is quite evident that it’s...
Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention
Breaking! Facebook now allows advertisers to illegally target ads based on race. Except it doesn’t, despite some of the breathless...
How to manage ad partners in regulated industries: Pharma (part 5 of 5)
My goal has been to show advertisers how to embrace, not fear, the federal ad regulations governing them and their partners. In highly...
EU says Apple owes more than $14.5B in back taxes that Ireland must now collect
The European Commission (EC) has announced that Apple must pay more than $14 billion in back taxes. In its expected ruling, the EC...
How to manage ad partners in regulated industries: Education (Part 4 of 5)
The series is designed for advertisers who feel overwhelmed by government ad regulations and want tips on avoiding costly lawsuits. In...
Microsoft, Salesforce among first certified companies under US-EU Privacy Shield
According to the The Wall Street Journal, roughly 40 US companies have now signed on to the US-EU “Privacy Shield” agreement, introduced...
The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know
The Federal Trade Commission disclosure laws are increasingly becoming a point of frustration and confusion for affiliates, bloggers and...
Privacy Shield regulations to replace invalidated EU-US data transfer agreement
Last October the European Court of Justice killed the 15-year Safe Harbor agreement that allowed the transfer and processing of data...
Court: Viacom, not Google, on the hook for tracking kids’ behavior online
In a class-action lawsuit that alleged illegal tracking of kids’ web browsing and video-viewing habits, Google was released from the...
Supreme Court allows AdWords class action against Google to proceed
According to Reuters, the Supreme Court has declined to hear an appeal from Alphabet/Google concerning an advertiser class action. The...
Seeking to limit “viral hate speech,” EU and social sites announce Code of Conduct
The European Commission, Facebook, Google (YouTube), Twitter and Microsoft have announced a “Code of Conduct” governing “illegal hate...
Google wins its Java case against Oracle (again), saves billions in fees — for now
Oracle was seeking roughly $9 billion in licensing fees and damages from Google for the use of Java APIs in Android. However, earlier...
UC Davis scandal exposes the online reputation industry’s own bad rap issue
Recently, the chancellor of the University of California, Davis was placed on leave following reports that the institution had hired...
Report: Europe readying “record-breaking” $3.4 billion antitrust fine against Google
According to the London-based The Daily Telegraph, Google is about to get hit with a “record-breaking” antitrust fine by the European...
Europe says Google broke antitrust law with app rules, Android contracts
As expected, Google has been hit with a formal “Statement of Objections” (antitrust charges) by the European Commission regarding its...
Proposed EU–US “Privacy Shield” data transfer agreement dead in current form
As suggested by earlier leaks, European privacy regulators are rejecting the new “Privacy Shield” Data Transfer Agreement announced in...
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