
How to manage ad partners in regulated industries: Education (Part 4 of 5)
The series is designed for advertisers who feel overwhelmed by government ad regulations and want tips on avoiding costly lawsuits. In...

The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know
The Federal Trade Commission disclosure laws are increasingly becoming a point of frustration and confusion for affiliates, bloggers and...

FTC spanks Warner Brothers for failure to disclose social influencer payments
You’d think that US brands and companies would know by now that if they pay “influencers” to promote a product and don’t disclose that...

Supreme Court allows AdWords class action against Google to proceed
According to Reuters, the Supreme Court has declined to hear an appeal from Alphabet/Google concerning an advertiser class action. The...

Seeking to limit “viral hate speech,” EU and social sites announce Code of Conduct
The European Commission, Facebook, Google (YouTube), Twitter and Microsoft have announced a “Code of Conduct” governing “illegal hate...

French tax officials perform early morning raid on Google offices in Paris
Google’s offices in Paris were “raided” today by 100 tax officials, according to the BBC. The company is accused of owing France nearly...

UC Davis scandal exposes the online reputation industry’s own bad rap issue
Recently, the chancellor of the University of California, Davis was placed on leave following reports that the institution had hired...

FTC continues its influencer marketing crackdown with Machinima order
Last September, the FTC settled charges against YouTube-based gaming network Machinima over failure to disclose payments to YouTube...

Bullet-Proofing Your Business From The Inevitable Online Reputation Attack
It may come from left field; it may be a very atypical experience for your company. And you may discover you weren’t ready for it. It...

Apple Opposes Court-Mandated Encryption Backdoor For Law Enforcement
The FBI has been trying unsuccessfully to access Syed Farook’s iPhone. Farook and his wife killed 14 people in December in San...

Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are...

FTC Issues Guidelines To Prevent Native Ads From Crossing Into “Deception” Territory
As so-called “native ads” have become increasingly popular critics have argued they’re effective because consumers can’t tell them apart...

How Social Marketers Can Stay On The FTC’s Good Side
Good morning from Las Vegas! Day one of Marketing Land’s SocialPro conference is about to begin, and we’re starting with a real treat: a...

Amazon Sues 1,114 Fiverr Users For Offering To Write Fake Product Reviews
Amazon has filed a lawsuit accusing more than 1,100 members of the freelance marketplace Fiverr of offering to post phony product reviews...

IAB To Help Publishers Fight Ad Blocking, Says It’s Still Considering Legal Action
The Interactive Advertising Bureau opened a new front in its battle against ad-blocking companies Tuesday, announcing the creation of a...

Ad Blocking: The IAB Wants To Sue, But It Probably Can’t Win
It may be premature to call ad blocking a “crisis” for the industry, but it’s obviously an area of significant concern for publishers and...

Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls
On Wednesday, Google took legal action against a search marketing firm for allegedly making illegal automated calls to small businesses...

Why Google, Bing, Facebook, Twitter & Others Should Collaborate: A Proposition For An Online Rep
For those with online reputation crises, the internet is a hostile and damaging place. When one is attacked online, it can negatively...

Carnegie Mellon Study Finds Gender Discrimination In Ads Shown On Google
A recent study by Carnegie Mellon University, initially conceived to test how online user behaviors and interaction with Google’s Ad...
























