
Cheetah Mobile and another Chinese firm accused of mobile ad download fraud
Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30...

Facebook job ads excluded women, ACLU complaint says
Facebook has been exploited in the past for discriminatory ad targeting, specifically in the housing market. Now the Communications...

Facebook facing class action in Illinois, campaign finance suit in Washington
Facebook’s legal struggles continue. As we discussed yesterday, the company faces (and disputes) new allegations that it previously...

Facebook could prevent age-discriminating job ads if it wanted to
The ways in which Facebook’s advertising tools can be misused — and the fact that Facebook doesn’t guard them against such misuse —...

What the FTC’s latest endorsement disclosure actions mean for marketers
Last week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s...

In the debate over net neutrality, make some noise
pro-net neutrality protest scheduled for July 12, and in advance of that and before our fearless leaders on Capitol Hill decide whether...

Be careful what you ask for: How a Supreme Court victory for manufacturers helped Amazon
Do a search on Amazon for “Leegin Creative Leather,” and you’ll find two very nice leather belts: A search online, however, for “Leegin...

Amazon to open brand registry next month in effort to fight counterfeit products
Julie Clopper / Shutterstock.com Amazon Vice President Peter Faricy says the e-commerce site will be launching a brand registry program...

FTC issues report and guidelines on cross-device tracking
Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a...

Tech firms join forces to push back on Trump immigration ban
Stunned by the White House’s anti-immigration and travel ban, a group of major tech companies is planning on submitting a “friend of the...

Amazon Canada ordered to pay $1M fine for deceptive price listings
According to a release from the Canada’s Competition Bureau, an independent agency that enforces Canada’s Competition Act, Amazon.com.ca...

US District Court judge orders Amazon to release customer data in connection to WEN Haircare lawsuit
Amazon has been ordered by US District Court Judge James Robart to disclose customer information for people who purchased WEN hair...

How a 2010 Colorado law suddenly stands to change internet sales tax collection for good
The decades-long effort to give states the power to collect sales tax on purchases made online from out-of-state retailers took another...

What does the Consumer Review Fairness Act mean for consumers and online reviews?
Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re...

Update: FTC holds Warner Brothers accountable for online influencer deception
Mark Van Scyoc / Shutterstock.com Following a brouhaha in July after the Federal Trade Commission (FTC) spanked Warner Brothers for...

The FTC isn’t going to save influencer marketing from itself, but the industry could
online influencer marketing. Rest assured, the FTC’s initial foray into guidance will not be its last, and it is quite evident that it’s...

Study finds e-retailers are making it more difficult to unsubscribe from emails
After analyzing email marketing unsubscribe practices of the top 200 e-commerce sites based on revenue (per Internet Retailer magazine),...

How to manage ad partners in regulated industries: Pharma (part 5 of 5)
My goal has been to show advertisers how to embrace, not fear, the federal ad regulations governing them and their partners. In highly...

Report: Apple to be assessed “billions” in unpaid European back taxes
According to an article in the Financial Times, Apple is about to be hit with a “multi-billion tax bill” by the European Commission....
























