Fahad HSep 17, 20175 min readHow to Establish the Best Social Media KPIs for Your Content Marketing GoalsFor many content marketers, social media strategy never gets beyond the spray-and-pray process of sharing a new piece of content with the...
Fahad HSep 17, 20175 min readHow to Establish the Best Social Media KPIs for Your Content Marketing GoalsFor many content marketers, social media strategy never gets beyond the spray-and-pray process of sharing a new piece of content with the...
Fahad HJun 25, 20175 min read101+ Key Performance Indicators – Pick the Best KPI OptionsEditor’s note: For the most recent version of this post, click here. A key performance indicator (KPI) is only effective if you’re...
Fahad HJun 25, 20175 min read101+ Key Performance Indicators – Pick the Best KPI OptionsEditor’s note: For the most recent version of this post, click here. A key performance indicator (KPI) is only effective if you’re...
Fahad HDec 18, 20157 min readThe Lowdown on Creating Personalized Quizzes to Boost Your MarketingBoring content won’t generate the amount of leads you want. As a content marketer, you want to be able to find some form of content that...
Fahad HDec 18, 20157 min readThe Lowdown on Creating Personalized Quizzes to Boost Your MarketingBoring content won’t generate the amount of leads you want. As a content marketer, you want to be able to find some form of content that...
Fahad HJun 11, 20154 min read5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs)As a content marketer, it’s not enough to simply research, write, publish, and repeat. You must constantly measure the impact that your...
Fahad HJun 11, 20154 min read5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs)As a content marketer, it’s not enough to simply research, write, publish, and repeat. You must constantly measure the impact that your...
Fahad HJun 7, 20154 min readSegment Your Blog Content to Drive More Leads and SalesEffective marketing is personal marketing. The generic “10 tips” blog post and homogenous email blast can no longer be the go-to tactic...
Fahad HJun 7, 20154 min readSegment Your Blog Content to Drive More Leads and SalesEffective marketing is personal marketing. The generic “10 tips” blog post and homogenous email blast can no longer be the go-to tactic...
Fahad HApr 28, 20158 min readTwitter Promotion: How to Use Paid Options the Right WayIf you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe promoted tweets are too expensive or complex,...
Fahad HApr 28, 20158 min readTwitter Promotion: How to Use Paid Options the Right WayIf you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe promoted tweets are too expensive or complex,...
Fahad HNov 30, 20143 min readWhy Your Content Is Sabotaging Your Lead GenerationSales-enablement and lead-nurturing collateral is valuable, but it is meant for prospects familiar with the brand’s solution. Content for...
Fahad HNov 30, 20143 min readWhy Your Content Is Sabotaging Your Lead GenerationSales-enablement and lead-nurturing collateral is valuable, but it is meant for prospects familiar with the brand’s solution. Content for...
Fahad HJul 18, 20135 min readUse SlideShare to Turn Your Marketing Channels into Lead Gen ToolsMost content marketers are familiar with SlideShare; in fact, many of you who work in the B2B space are probably already using it. But...
Fahad HJul 18, 20135 min readUse SlideShare to Turn Your Marketing Channels into Lead Gen ToolsMost content marketers are familiar with SlideShare; in fact, many of you who work in the B2B space are probably already using it. But...
Fahad HJul 4, 20134 min read5 Factors to Help Your Content Plan Tame the Lead Generation BeastMarketingSherpa’s 2012 Lead Generation Benchmark Report, the creation and distribution of unique, engaging content is becoming...
Fahad HJul 4, 20134 min read5 Factors to Help Your Content Plan Tame the Lead Generation BeastMarketingSherpa’s 2012 Lead Generation Benchmark Report, the creation and distribution of unique, engaging content is becoming...
Fahad HApr 26, 20139 min readHow to Use Video Content to Drive Awareness, Leads, and Sales: A GuideHere are a few relevant findings from respected industry reports and trends to back up this claim: Research firm and reviews publisher,...
Fahad HApr 26, 20139 min readHow to Use Video Content to Drive Awareness, Leads, and Sales: A GuideHere are a few relevant findings from respected industry reports and trends to back up this claim: Research firm and reviews publisher,...
