For many content marketers, social media strategy never gets beyond the spray-and-pray process of sharing a new piece of content with the...

For many content marketers, social media strategy never gets beyond the spray-and-pray process of sharing a new piece of content with the...

Editor’s note: For the most recent version of this post, click here. A key performance indicator (KPI) is only effective if you’re...

Editor’s note: For the most recent version of this post, click here. A key performance indicator (KPI) is only effective if you’re...

Boring content won’t generate the amount of leads you want. As a content marketer, you want to be able to find some form of content that...

Boring content won’t generate the amount of leads you want. As a content marketer, you want to be able to find some form of content that...

As a content marketer, it’s not enough to simply research, write, publish, and repeat. You must constantly measure the impact that your...

As a content marketer, it’s not enough to simply research, write, publish, and repeat. You must constantly measure the impact that your...

Effective marketing is personal marketing. The generic “10 tips” blog post and homogenous email blast can no longer be the go-to tactic...

Effective marketing is personal marketing. The generic “10 tips” blog post and homogenous email blast can no longer be the go-to tactic...

If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe promoted tweets are too expensive or complex,...

If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe promoted tweets are too expensive or complex,...

Sales-enablement and lead-nurturing collateral is valuable, but it is meant for prospects familiar with the brand’s solution. Content for...

Sales-enablement and lead-nurturing collateral is valuable, but it is meant for prospects familiar with the brand’s solution. Content for...

Most content marketers are familiar with SlideShare; in fact, many of you who work in the B2B space are probably already using it. But...

Most content marketers are familiar with SlideShare; in fact, many of you who work in the B2B space are probably already using it. But...

MarketingSherpa’s 2012 Lead Generation Benchmark Report, the creation and distribution of unique, engaging content is becoming...

MarketingSherpa’s 2012 Lead Generation Benchmark Report, the creation and distribution of unique, engaging content is becoming...

Here are a few relevant findings from respected industry reports and trends to back up this claim: Research firm and reviews publisher,...

Here are a few relevant findings from respected industry reports and trends to back up this claim: Research firm and reviews publisher,...