
What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015
From Taco Bell CMO Chris Brandt who forecasts mobile’s ever expanding role in the consumer experience, to Salesforce Marketing Insight VP...

VIDEO: HubSpot’s Dharmesh Shah, The Engineer Who Hacked Marketing, Chats At MarTech
Now poised for a $100 million IPO, HubSpot’s co-founder and Chief Technology Officer, Dharmesh Shah, says the company’s early aha moment...

Google’s Head Of Ads On Video And YouTube’s Rising Influence, Enhanced Campaigns, CPCs,
This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first...

Duane Reade’s Prescription For Social Success: 5 Questions With The Brand’s Digital Mana
According to Duane Reade’s Public Relations and Digital Communications Manager Calvin Peters, Walgreens sees Duane Reade as a strategic...

Tweeting For “America’s Diner” — 5 Questions With The Guy Driving Denny̵
The brand’s quick witted and culturally relevant social posts have resulted in a sizable amount of followers across its social networks....

25 Business Books CMOs Are Reading This Year
It’s no surprise marketers are often big readers. As a book addict myself, finding out what CMOs are reading is one of my favorite...

Forget Mobile-First: Marketers Need To Be Consumer-First & Take Multi-Screen Marketing Approach
In an effort to better understand consumer behavior in relation to multi-screen marketing, two Microsoft executives have published a book...

Caterpillar Shares How Its “Stack” Video Of The Biggest Jenga Game Ever Won 1.5 Million
Using 600-pounds blocks, Caterpillar excavators and telehandlers were used to construct a massive eight-ton Jenga structure in a space...

Taco Bell’s Breakfast Of Champions: 5 Questions With The Brand’s Director Of Digital Mar
Not only did Taco Bell’s TV spots make waves, but a Reddit AMA hosted by Taco Bell president Brian Niccol announcing the new breakfast...

The Inside Scoop From An Ad Agency Search Pro: 5 Questions With Lowe Campbell Ewald’s SEO Mana
Hillary Glaser serves as Lowe Campbell Ewald’s SEO Manager, an ad agency that defines itself as a, “Full service, fully integrated...

Managing Your Digital Ad Dollars As More Consumers Move Online: 5 Questions With Eyeview’s CEO
According to Eyeview CEO Oren Harnevo, brands that can afford both television and digital advertising should be leveraging their digital...

Arby’s Social Media Manager Gives Inside Scoop On Tweet To Pharrell That Rocked The Grammys
Shortly into Sunday night’s Grammy Awards show, Arby’s social media manager Josh Martin started to notice a number of tweets mentioning...

Putting Facial Recognition Technology To Work For The Consumer: 5 Questions With Facedeals CEO
possible uses; but, one company believes the controversial technology can be a consumer’s best friend, and has an app to prove it....

HomeAdvisor.com Rebrand Efforts Include Switching More Than 10 Million URLs
Narrowing the brand’s focus on home improvement, repair and maintenance, the rebranding effort was a massive undertaking that included a...

Branding With Parallax Design: 5 Questions With The Minnesota Timberwolves
less than two-tenths of a second for an online visitor to form an opinion about a brand. Expectations to be entertained and involved by...

Keep Calm & Send Email: Industry Experts Offer Hopeful Outlook On The New Gmail Inbox Tabs
Gmail blog, users began seeing their emails sorted into three tabs – Primary, Social and Promotions – with the two additional tabs,...

How To Win (More) Friends & Influence People: 5 Questions With Smiirl CEO Gauthier Nadaud
in-store promotions, one company is helping businesses bring their Facebook popularity home. French startup Smiirl has designed a sleek...

What It Takes To Sell Luxury Online: 5 Questions With Smart Furniture CEO T.J. Gentle
Smart Furniture has led the luxury furniture market with its pioneer Design on Demand model. By leveraging manufacturers with advanced...

Human Demand Launches Retargeting Platform For Mobile App Developers
launched a retargeting platform to help app developers re-engage users. Launched 18 months ago, the company has focused on giving mobile...