What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark. Just last...

From Taco Bell CMO Chris Brandt who forecasts mobile’s ever expanding role in the consumer experience, to Salesforce Marketing Insight VP...

Now poised for a $100 million IPO, HubSpot’s co-founder and Chief Technology Officer, Dharmesh Shah, says the company’s early aha moment...

This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first...

According to Duane Reade’s Public Relations and Digital Communications Manager Calvin Peters, Walgreens sees Duane Reade as a strategic...

The brand’s quick witted and culturally relevant social posts have resulted in a sizable amount of followers across its social networks....

It’s no surprise marketers are often big readers. As a book addict myself, finding out what CMOs are reading is one of my favorite...

In an effort to better understand consumer behavior in relation to multi-screen marketing, two Microsoft executives have published a book...

Using 600-pounds blocks, Caterpillar excavators and telehandlers were used to construct a massive eight-ton Jenga structure in a space...

Not only did Taco Bell’s TV spots make waves, but a Reddit AMA hosted by Taco Bell president Brian Niccol announcing the new breakfast...

Hillary Glaser serves as Lowe Campbell Ewald’s SEO Manager, an ad agency that defines itself as a, “Full service, fully integrated...

According to Eyeview CEO Oren Harnevo, brands that can afford both television and digital advertising should be leveraging their digital...

Shortly into Sunday night’s Grammy Awards show, Arby’s social media manager Josh Martin started to notice a number of tweets mentioning...

possible uses; but, one company believes the controversial technology can be a consumer’s best friend, and has an app to prove it....

Narrowing the brand’s focus on home improvement, repair and maintenance, the rebranding effort was a massive undertaking that included a...

less than two-tenths of a second for an online visitor to form an opinion about a brand. Expectations to be entertained and involved by...

Gmail blog, users began seeing their emails sorted into three tabs – Primary, Social and Promotions – with the two additional tabs,...

in-store promotions, one company is helping businesses bring their Facebook popularity home. French startup Smiirl has designed a sleek...

Smart Furniture has led the luxury furniture market with its pioneer Design on Demand model. By leveraging manufacturers with advanced...

launched a retargeting platform to help app developers re-engage users. Launched 18 months ago, the company has focused on giving mobile...