Fahad HMay 23, 20174 min readTwo social media heavyweights show us inside Amazon’s Influencer ProgramEarlier this year, Amazon rolled out a beta program aimed at social media influencers with high follower numbers and frequent social...
Fahad HJan 4, 20172 min readThe 2017 MarTech Wish List: 5 CMOs name the marketing technology they want mostMizzen+Main’s CMO, Jen Lavelle, said she’d like to see the same Instagram shopable ad options that are available to the bigger retailers...
Fahad HDec 30, 20163 min readTop brand moments in 2016: 5 CMOs share their biggest milestones of the yearMarketing Land kept a close eye on all the latest digital marketing trends throughout the year, but we wanted to know how CMOs would...
Fahad HDec 28, 20162 min readTop martech in 2016: CMOs from PepsiCo, Mizzen+Main & Olapic list their favorite martech this yFor marketers like PepsiCo’s CMO Seth Kaufman martech is at the core of his brand’s consumer experience. Earlier this month, Kaufman told...
Fahad HDec 8, 20168 min readHow Oracle Data Cloud’s CMO organized to educate customers in a complex category© Oracle Data Cloud Picture it: The demand for your products is seemingly bottomless. But customers’ understanding of your entire...
Fahad HDec 1, 20161 min read[Podcast] Marketing Land Live #36: The Path to CMO with Deloitte’s Diana O’BrienDid you know that Deloitte, the accounting and professional services giant that’s been around for 171 years, never had a Chief Marketing...
Fahad HNov 17, 20167 min readFrom looker to booker: How TripAdvisor’s CMO helped steer a content company into an online ret© TripAdvisor Meet Barbara Messing, chief marketing officer of TripAdvisor. Messing has been credited with achieving exponential growth...
Fahad HNov 7, 20167 min readA great American underdog makes a comeback: CMO transforms Arby’s into a fast-food leaderImage credit: Arby’s You may have seen Arby’s recent initiatives, like the spontaneous Pharrell Arby’s hat, the Jon Stewart farewell, the...
Fahad HOct 28, 20165 min readTumi’s chief digital officer shares how his org is built to go ‘beyond incrementality’In an interview with us, Cole shared how he’s organized his team and fostered a culture of honoring unique talents without compromising...
Fahad HOct 24, 20165 min readOrganizing for simplicity: An inside look at Humana’s digital transformationJeff Reid of Humana Reid was brought on to help Humana be more digital in everything they do as they evolved into an integrated health...
Fahad HSep 30, 20166 min readGrubhub’s CMO creates organizational agility to collect diners’ real-time presidential pWhat does food delivery have to do with the presidential debates? Well, up until a few days ago, many would have said nothing. But not...
Fahad HSep 22, 20164 min read“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1Hilton Amsterdam Airport Schiphol (c) 2016 HHonors When we interviewed Geraldine Calpin, the Chief Marketing Officer of Hilton Worldwide,...
Fahad HSep 8, 20166 min readThe 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare DigitalGE Healthcare’s US Life Sciences headquarters in Marlborough, Massachusetts, via the company’s Instagram account. In this look into how...
Fahad HSep 6, 20166 min readSuper Bowl 50 follow-up: Campaign results from Hyundai, Apartments.com & Turbo TaxFor most Super Bowl advertisers, game-day is just the beginning, with many advertisers pushing out their campaigns weeks, and even...
Fahad HAug 25, 20165 min readFrom great to world-class: How the CMO of Belkin International transformed his organizationBelkin’s booth at the Consumer Electronics Show (CES) was conceived by a former digital-only designer If a consumer can’t speak highly of...
Fahad HAug 11, 20165 min readVisa’s story: When digital transformation begs for organizational changeVisa Digital Skyline in downtown San Francisco for SuperBowl 50. When you think of Visa, what comes to mind? Plastic credit cards? A...
Fahad HJul 28, 20165 min readHow to go live: Brands & agencies share their top tips for live video broadcastsFor brands and agencies wanting more engagement and wider exposure, live video is where it’s at – but producing a live broadcast that...
Fahad HJun 13, 20167 min readHow 3 brands are using Facebook Live to connect, engage & inspire their fansAmong the top brands and video producers using the platform, Dunkin’ Donuts, The Young Turks news network and the food-focused channel,...
Fahad HDec 29, 20154 min read5 CMOs Who Are Turning To LinkedIn For Increased Brand EngagementBoasting itself as the, “…world’s largest audience of active, influential professionals,” LinkedIn has been focused on upping its...
Fahad HAug 26, 20153 min readA CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile, ViSince our first interview last October, Marketing Land’s A CMO’s View series has given a number of Chief Marketing Officers the chance to...
