Two social media heavyweights show us inside Amazon’s Influencer Program
Earlier this year, Amazon rolled out a beta program aimed at social media influencers with high follower numbers and frequent social...
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The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most
Mizzen+Main’s CMO, Jen Lavelle, said she’d like to see the same Instagram shopable ad options that are available to the bigger retailers...
Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
Marketing Land kept a close eye on all the latest digital marketing trends throughout the year, but we wanted to know how CMOs would...
Top martech in 2016: CMOs from PepsiCo, Mizzen+Main & Olapic list their favorite martech this y
For marketers like PepsiCo’s CMO Seth Kaufman martech is at the core of his brand’s consumer experience. Earlier this month, Kaufman told...
How Oracle Data Cloud’s CMO organized to educate customers in a complex category
© Oracle Data Cloud Picture it: The demand for your products is seemingly bottomless. But customers’ understanding of your entire...
[Podcast] Marketing Land Live #36: The Path to CMO with Deloitte’s Diana O’Brien
Did you know that Deloitte, the accounting and professional services giant that’s been around for 171 years, never had a Chief Marketing...
From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online ret
© TripAdvisor Meet Barbara Messing, chief marketing officer of TripAdvisor. Messing has been credited with achieving exponential growth...
A great American underdog makes a comeback: CMO transforms Arby’s into a fast-food leader
Image credit: Arby’s You may have seen Arby’s recent initiatives, like the spontaneous Pharrell Arby’s hat, the Jon Stewart farewell, the...
Tumi’s chief digital officer shares how his org is built to go ‘beyond incrementality’
In an interview with us, Cole shared how he’s organized his team and fostered a culture of honoring unique talents without compromising...
Organizing for simplicity: An inside look at Humana’s digital transformation
Jeff Reid of Humana Reid was brought on to help Humana be more digital in everything they do as they evolved into an integrated health...
Grubhub’s CMO creates organizational agility to collect diners’ real-time presidential p
What does food delivery have to do with the presidential debates? Well, up until a few days ago, many would have said nothing. But not...
“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1
Hilton Amsterdam Airport Schiphol (c) 2016 HHonors When we interviewed Geraldine Calpin, the Chief Marketing Officer of Hilton Worldwide,...
The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital
GE Healthcare’s US Life Sciences headquarters in Marlborough, Massachusetts, via the company’s Instagram account. In this look into how...
Super Bowl 50 follow-up: Campaign results from Hyundai, Apartments.com & Turbo Tax
For most Super Bowl advertisers, game-day is just the beginning, with many advertisers pushing out their campaigns weeks, and even...
From great to world-class: How the CMO of Belkin International transformed his organization
Belkin’s booth at the Consumer Electronics Show (CES) was conceived by a former digital-only designer If a consumer can’t speak highly of...
Visa’s story: When digital transformation begs for organizational change
Visa Digital Skyline in downtown San Francisco for SuperBowl 50. When you think of Visa, what comes to mind? Plastic credit cards? A...
How to go live: Brands & agencies share their top tips for live video broadcasts
For brands and agencies wanting more engagement and wider exposure, live video is where it’s at – but producing a live broadcast that...
How 3 brands are using Facebook Live to connect, engage & inspire their fans
Among the top brands and video producers using the platform, Dunkin’ Donuts, The Young Turks news network and the food-focused channel,...
5 CMOs Who Are Turning To LinkedIn For Increased Brand Engagement
Boasting itself as the, “…world’s largest audience of active, influential professionals,” LinkedIn has been focused on upping its...
A CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile, Vi
Since our first interview last October, Marketing Land’s A CMO’s View series has given a number of Chief Marketing Officers the chance to...
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