SmartCommerce brings the impulse-buying experience online for CPG brands this holiday season
With Black Friday only four weeks away, most online retailers already have their holiday strategies in place, aiming to pull as many...
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Ceridian CMO says internal communications are key to branding through an acquisition
“Ceridian had always had its roots in payroll,” says Ceridian CMO Kristina Cleary. “It was actually founded in 1932, and has always...
More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top
According to Gartner’s 2017 CEO survey, 58 percent of respondents said growth was their top business priority this year. In addition to...
ESL’s CMO focuses brand refresh on the esports company’s compelling founding story
“I started my career in 1999 as a product manager at Telecel, which was a private telecommunications provider in Portugal,” says Samwell....
Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop
Earlier this month, Quad Analytix and Mobee — two retail-focused technology solutions — merged to form what is now Wiser Solutions, Inc.,...
Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
“I started my career on the geeky side of marketing, around data and analytics — before we began talking about data and analytics the way...
Marketing technology needs its own department & budget to be effective, says LogMeIn’s he
“The topic of conversation came up about where my role and where the team should live — should it live within our IT organization, or...
SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing
“We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes...
Companies must pay more attention to how they manage their martech stacks, says Allocadia’s ma
According to Melnick, he has been managing the business of marketing for the majority of his career — working with everyone from...
How Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audie
“I believe our learnings support industry findings — that delivering the right, tailored message, to the right group of people, at the...
CabinetM CEO says companies do not have a handle on their marketing technology stacks
In 2014, after watching a number of companies with access to great technology still struggle to align their martech stacks with their...
Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS...
How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit
As Entuity’s vice president of global marketing, Laurie Klausner manages all marketing technology for the network analytics software...
As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be
In November of last year, Simon Fleming-Wood was named CMO of Tile, the company behind RFID hardware devices designed to help users keep...
Maritz’s first Chief Behavioral Officer is building on ‘nudges’
Researchers have discovered that consumers make different choices when they choose via different means. For instance, people ordering...
Markforged’s top marketer on making the leap from martech leader to CMO
Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field...
MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right marte
As the martech landscape continues to evolve at a breakneck speed, finding the right marketing technology talent could arguably be the...
For Trusona’s CMO, a startup mindset means being a jack-of-all-trades
In 2012, after more than a decade at Microsoft, Karen Dayan made the leap from building marketing programs for the world’s largest...
Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies
Forty percent of the marketing leaders who rank on Forbes’ 2017 list of the top 50 most influential CMOs belong to technology companies....
For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market
Fifteen years ago, Andrea Sullivan joined Interbrand as part of its client services division in New York City. During her tenure, she has...
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