Marketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing...

Recently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick...

The influencer community is one of the rare businesses where women dominate the field. Across all industries – travel, fashion,...

Last week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas,...

Martech leaders have no shortage of resources when it comes to the number of tools and platforms available to meet their ever-growing...

Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social...

Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency...

MarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass,...

But what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...

But how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy...

We’re less than two months out from Facebook’s infamous announcement that it was suspending Cambridge Analytica for exploiting user data....

First launched in June of 2016, Twitter’s emoji ad targeting gives brands the ability to connect with people based on the emojis they...

Last month, Twitter made a major announcement that left many social media managers mimicking the guy with blinking eyes GIF. In a move to...

“It is a new day for marketers, and things are changing rapidly,” says the CMO, “I know how confusing the marketing technology and...

“The marketing before July of 2016 was ecosystem marketing — and what I mean when I say that, is the people who would buy our chips from...

Last year, P&G air freshener brand Febreze made its debut appearance as a Super Bowl advertiser. The brand used its spot to promote its...

Of all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100...

Tomorrow kicks off the start of the biggest shopping weekend of the year. By Adobe’s reports, it may very well be part of the most...

After being part of the Xerox team for four years, Toni Clayton-Hine was named CMO in January of this year. In her role leading the...

“My role is interesting in that I’m the CMO of Northwestern Mutual and LearnVest,” says Gokhale, “I actually joined the organization...