Fahad HAug 20, 20193 min readWant to improve your marketing operations? Make everyone on the team a coachMarketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing...
Fahad HJul 26, 20194 min readHas Instagram increased its ad load? Marketers report as many as 1 in 4 posts are adsRecently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick...
Fahad HJun 6, 20194 min readWomen make up majority of influencer community, still earn less than male influencersThe influencer community is one of the rare businesses where women dominate the field. Across all industries – travel, fashion,...
Fahad HMar 21, 20195 min readWhat marketers can do next time a major social network (ahem, Facebook) goes downLast week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas,...
Fahad HMar 20, 20192 min readThe secrets to developing a high-performing martech teamMartech leaders have no shortage of resources when it comes to the number of tools and platforms available to meet their ever-growing...
Fahad HMar 13, 20194 min readMarketers say they’ll adapt to a changing FacebookLast week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social...
Fahad HFeb 5, 20195 min readDigital agencies are hiring, focusing on retention in 2019Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency...
Fahad HSep 21, 20182 min readHere’s why The New York Times broke down its martech and engineering silosMarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass,...
Fahad HSep 18, 20182 min readWorking with an AI vendor: How marketers can take the leapBut what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...
Fahad HSep 7, 20181 min readOgilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tBut how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy...
Fahad HMay 11, 20185 min readIt’s business as usual for Facebook advertisers as Cambridge Analytica crisis proves inconsequWe’re less than two months out from Facebook’s infamous announcement that it was suspending Cambridge Analytica for exploiting user data....
Fahad HMar 29, 20184 min readTwitter emoji ad targeting is still new territory for some brandsFirst launched in June of 2016, Twitter’s emoji ad targeting gives brands the ability to connect with people based on the emojis they...
Fahad HMar 16, 20184 min readHow Twitter’s latest policy update to stop spam & malicious content is impacting brandsLast month, Twitter made a major announcement that left many social media managers mimicking the guy with blinking eyes GIF. In a move to...
Fahad HFeb 16, 20181 min readThe Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s train“It is a new day for marketers, and things are changing rapidly,” says the CMO, “I know how confusing the marketing technology and...
Fahad HFeb 15, 20181 min readHow Intel uses real-life stories to build campaigns around its B2B technology solutions“The marketing before July of 2016 was ecosystem marketing — and what I mean when I say that, is the people who would buy our chips from...
Fahad HFeb 1, 20183 min readFebreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII adLast year, P&G air freshener brand Febreze made its debut appearance as a Super Bowl advertiser. The brand used its spot to promote its...
Fahad HJan 22, 20182 min readFor Reduxio’s CMO, diversity is key to building a winning marketing organizationOf all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100...
Fahad HNov 22, 20173 min readPeloton & Mizzen+Main share their online retail strategies for Black Friday & Cyber MondayTomorrow kicks off the start of the biggest shopping weekend of the year. By Adobe’s reports, it may very well be part of the most...
Fahad HNov 20, 20172 min readTo deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing toolsAfter being part of the Xerox team for four years, Toni Clayton-Hine was named CMO in January of this year. In her role leading the...
Fahad HNov 8, 20171 min readNorthwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy“My role is interesting in that I’m the CMO of Northwestern Mutual and LearnVest,” says Gokhale, “I actually joined the organization...
