The Flight Path: The New Cross-Device Customer Purchase Journey
While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their...
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One Tech Stack To Rule Them All: Potential Programmatic Pitfalls
Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...
Digital Is Digital Wherever It Appears: The Road To Total Convergence
Believe it or not, there are many people who don’t consume digital advertising in silos. Over the past year or so, digital marketers have...
The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms
Recently, I was chatting with the CEO of one of the leading digital agencies. Talk turned to competitors, and I asked what firms his firm...
Why Your Audience Is Your Company’s Most Valuable Asset: Develop It
How do you think of your audience? Hopefully, you think of them in a generally positive way, otherwise you wouldn’t own or work for a...
How The Second Machine Age Will Transform Marketing
The incredible change we’re all experiencing these days is highly fractal. Similar patterns are emerging at many levels, and we can learn...
Growth Hacking Your Marketing Strategy
GAAAHHH!!! I can’t escape digital marketing! Every time I open an email, an app, my social media account, even some of my software tools,...
5 Steps To Becoming A Customer-Centric Marketing Organization
The “holy grail” for retailers may well be the possibility of becoming truly customer-centric in every facet of their business — from...
3 Steps To Get Started With Cross-Channel Analysis
We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping...
You Need More Than Just Google Analytics To Succeed Online
If you want your online business and campaigns to succeed, Google Analytics will not meet all of your measurement needs. That may seem...
How Estimated Reading Times Increase Engagement With Content
How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by...
Adobe Keeps Adding To Its Marketing Cloud, Previews Online-Offline Optimization Technology
Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital...
How Users Of Various OSes Differ In Their Online Behavior Over Time
For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These...
The Key To Growth Hacking: Never Stop Testing
I’m often asked by business owners about online marketing best practices. They want to know what will help them gain an advantage over...
In Lead Gen, Sometimes Broader is Better
Today’s marketers are laser-focused on targeting. It makes sense — the idea of picking out who is most likely to buy your product is the...
It’s Omni-Channel, Stupid! Don’t Adopt Mobile-Focused Marketing
James Carville’s famous slogan, “It’s the economy, stupid,” coined during Bill Clinton’s successful 1992 Presidential campaign. The...
State-Level Usage Statistics: How They Can Be Leveraged
For many brands, regionalization of marketing programs represents a key pillar to their overarching strategy. Particularly for those...
Marketers: The Busier Things Are, The Less You Should Be Testing
Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of...
9 Questions To Ask When Reading A Digital Marketing Case Study
The digital marketing landscape is moving faster than ever before, with dozens of new tools, platforms, and advertising media coming into...
Oracle To Buy Responsys Cloud-Based B2C Marketing Automation Platform
Responsys helps brands manage and execute email, mobile, social, display and retargeting campaigns. MetLife, jetBlue, City Sports and...
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