While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their...

Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...

Believe it or not, there are many people who don’t consume digital advertising in silos. Over the past year or so, digital marketers have...

Recently, I was chatting with the CEO of one of the leading digital agencies. Talk turned to competitors, and I asked what firms his firm...

How do you think of your audience? Hopefully, you think of them in a generally positive way, otherwise you wouldn’t own or work for a...

The incredible change we’re all experiencing these days is highly fractal. Similar patterns are emerging at many levels, and we can learn...

GAAAHHH!!! I can’t escape digital marketing! Every time I open an email, an app, my social media account, even some of my software tools,...

The “holy grail” for retailers may well be the possibility of becoming truly customer-centric in every facet of their business — from...

We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping...

If you want your online business and campaigns to succeed, Google Analytics will not meet all of your measurement needs. That may seem...

How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by...

Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital...

For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These...

I’m often asked by business owners about online marketing best practices. They want to know what will help them gain an advantage over...

Today’s marketers are laser-focused on targeting. It makes sense — the idea of picking out who is most likely to buy your product is the...

James Carville’s famous slogan, “It’s the economy, stupid,” coined during Bill Clinton’s successful 1992 Presidential campaign. The...

For many brands, regionalization of marketing programs represents a key pillar to their overarching strategy. Particularly for those...

Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of...

The digital marketing landscape is moving faster than ever before, with dozens of new tools, platforms, and advertising media coming into...

Responsys helps brands manage and execute email, mobile, social, display and retargeting campaigns. MetLife, jetBlue, City Sports and...