If Don Draper popped up at the Cannes Lions conference this year, he’d find himself dreadfully out of place. Draper, the prototypical ad...

How does a gimmicky, phallic-shaped product turn into a sensational bestseller, with national media attention and a frenzied fan base?...

Apple’s debut of the Apple Watch stirred not just enthusiasm, but a bone fide firestorm, with pre-orders reaching nearly a million in...

What could be more entertaining than an all-out battle for world dominance replete with power-hungry rulers, ever-changing alliances,...

Everyone loves a great story — a story that quickly captures your attention, keeps you engaged and speaks directly to you. Today, there...

I often hear from business owners who feel they’re too busy running their business to spend time on marketing. This is valid — and to be...

You know how it’s hard to see your own typos when you read what you’ve written, but someone else can spot them in three seconds?...

“I have known the founders of Blenheim Chalcot, Charles Mindenhall and Manoj Badale, for 15 years. They have an extraordinary track...

Spotify’s new “Playlist targeting” ad platform uses data pulled from the site’s more than 1.5 billion playlists to create audience...

I’m told e-commerce is a breakneck industry — “innovate or die.” Yet I see so many successful brands more or less doing what they’ve been...

I love tech and data. In fact, there is nothing I like more than utilizing data to make informed decisions. Magnetic (my employer) has...

Performance marketing agencies are dying. No, this isn’t one of those posts like the ones we’ve been seeing for the last five or six...

I used to consider myself a pretty good Googler. No, I never worked at Google — I mean that I was good at using Google to find things....

Are you ready for some football? And commercials? And trolling your rivals’ Twitter feeds? And pre-ordering your Super Bowl XLIX World...

With their biggest game in five years just two days away, the Indianapolis Colts have come up with a … well, let’s call it unique …...

I’ve probably taken close to 500 sales calls with potential clients in my nearly seven years in the agency space, and no two calls are...

Kraft, Cadbury and Oreo are just some of the many well-known food brands of Mondelez International. How has the company adapted to the...

The Internet is the cornerstone of technology in the office. Social networks for business are beginning to emerge into corporate...

Ever think that some retail verticals have it made in social media, purely due to their content? Well a new study from Engagement Labs...

In order to have a successful website, you need a lot of things. For purposes of this article, I’m only going to discuss two of these:...