Digital demand and supply: The psychology of self-development for digital careers
The digital talent war continues as demand for data-driven marketing professionals soars to new heights. Wired announced the war for...
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10 skills genius online marketers have
In the online marketing world, there’s no bell curve. There’s a sharp, exponential growth curve in terms of marketing success. The...
Sustainable competitive advantages in digital marketing
It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or...
Perfecting the pass from marketing to sales
Hut… hut… hike! “Marketing’s got the lead! He signals to sales! Sales is in the end zone! Could this be it? The pass is up and… nope,...
‘Omnichannel’ may never catch on, but it’s the next big thing for local
There are a lot of buzzwords that purport to describe the latest digital marketing strategies for brick-and-mortar stores: multi-channel,...
SEO and the CMO: Communication and board room metrics that matter
SEO is now a digital marketing activity used by 94 percent of marketers, and it’s estimated that companies will spend just over $65...
Why agencies need to learn from the past and evolve
As search engines become more sophisticated, the levers available to improve SEO performance have become more complex and more out of...
The crazy-effective 12-month digital marketing campaign schedule
Part of that process is knowing what needs to be done for a successful web marketing campaign. Another part is figuring out how to do it....
Perfect your agency pitch: tips from an in-house marketer
I’ll preface this by saying that I’ve spent 99.9 percent of my career on the agency side of the fence. In that time, I developed a pretty...
New insights on the customer decision journey
For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have...
Is your online marketing agency relationship worth saving?
You may have heard the news when Katy Perry, Jessica Simpson, Simon Cowell and other stars were dumped by their significant others via...
A brief introduction to data visualization theory for marketers
I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As marketers, it is typical for us...
Contribution margin: How to tell if your marketing makes cents
You may have heard the old one-liner, “We lose money on every sale, but we make it up in volume!” It sounds absurd. That’s why it’s a...
7 lessons to jump-start your digital marketing in Asia
About a year and a half ago, I relocated from California to Singapore to take on the challenge of marketing SurveyMonkey’s portfolio of...
5 ways to attract more talent — and more customers
The problem: Home services businesses are facing growth challenges because they are failing to attract talent. In a recent HomeAdvisor...
How to manage your ad partners in regulated industries (part 1 of 5)
Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals? If you answered yes, then this five-part series is for...
3 digital marketing opportunities for franchises
Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a...
Can moving to a new TLD boost search rankings?
One of the big questions in SEO today is how new TLDs (top-level domains), like .LIVE, .NEWS or .ATTORNEY are affecting search engine...
What business leaders should know about digital transformation
“The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when it happens on an...
Realize your definition of success: an eBook for today’s marketers
No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing...
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