The digital talent war continues as demand for data-driven marketing professionals soars to new heights. Wired announced the war for...

In the online marketing world, there’s no bell curve. There’s a sharp, exponential growth curve in terms of marketing success. The...

It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or...

Hut… hut… hike! “Marketing’s got the lead! He signals to sales! Sales is in the end zone! Could this be it? The pass is up and… nope,...

There are a lot of buzzwords that purport to describe the latest digital marketing strategies for brick-and-mortar stores: multi-channel,...

SEO is now a digital marketing activity used by 94 percent of marketers, and it’s estimated that companies will spend just over $65...

As search engines become more sophisticated, the levers available to improve SEO performance have become more complex and more out of...

Part of that process is knowing what needs to be done for a successful web marketing campaign. Another part is figuring out how to do it....

I’ll preface this by saying that I’ve spent 99.9 percent of my career on the agency side of the fence. In that time, I developed a pretty...

For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have...

You may have heard the news when Katy Perry, Jessica Simpson, Simon Cowell and other stars were dumped by their significant others via...

I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As marketers, it is typical for us...

You may have heard the old one-liner, “We lose money on every sale, but we make it up in volume!” It sounds absurd. That’s why it’s a...

About a year and a half ago, I relocated from California to Singapore to take on the challenge of marketing SurveyMonkey’s portfolio of...

The problem: Home services businesses are facing growth challenges because they are failing to attract talent. In a recent HomeAdvisor...

Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals? If you answered yes, then this five-part series is for...

Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a...

One of the big questions in SEO today is how new TLDs (top-level domains), like .LIVE, .NEWS or .ATTORNEY are affecting search engine...

“The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when it happens on an...

No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing...