The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline...

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started...

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color...

While much has been said about complementary media strategies, the secret to making it truly work is cross-channel attribution. And to...

When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain...

It is not hard to find information regarding digital marketing budgets. Many papers and articles discuss what percentage of your overall...

Tell me if you’ve encountered conversations like these before: “We actually don’t care about conversions; we just want organic traffic...

2016 was a whirlwind year for marketers. The battle for consumer share-of-wallet intensified as Amazon continued to capture spend,...

It’s no small feat to be a successful B2B digital marketer in today’s complex, ever-changing environment. In this article, I offer...

Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult...

In my October Search Engine Land column, I discussed the rise of data amplifiers — or data aggregators (such as Neustar) and publishers...

I have a theory: the best digital marketing practitioners in the world are not consultants helping their clients get rich. Rather, they...

For many marketers, the web finally matured in 2016, with digital marketing the driving force behind many brands’ online success....

If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think, 72 percent of...

Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because...

There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners...

I usually write this column, but, this time I invited a colleague of mine at Magnetic to write about a subject he is passionate about...

Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research...

I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized businesses (SMBs), this is a...

We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t...