Publicis Groupe SA, the third-biggest advertising agency holding company in the world, has agreed to pay $3.7 billion for Boston,...

HubSpot had a good first day on Wall Street. The Massachusetts-based marketing software company is worth about $914 million after its...

The widespread apathy about charlatanry in digital marketing never ceases to amaze me. Rewarding those who place business ethics as a...

Search engine marketing organization SEMPO announced a call for search engine marketers to participate in a proposed “Search Congress” to...

Candy giant Mondelez International, which announced it would be shifting budgets to digital in June, says it is making a “substantial...

Japan’s Rakuten Inc. has confirmed it will acquire San Francisco-based Ebates Inc. for roughly $1 billion in cash. The acquisition will...

Inc. Magazine published its annual list of the 5000 fastest-growing, privately held companies in the United States last week, and the...

HubSpot, the Massachusetts-based online marketing software company, has filed paperwork to go public in an IPO that could raise up to...

“The world is changing and it’s time to get customer obsessed,” Sheryl Pattek, VP & Principal Analyst, CMO and Marketing Leadership...

Little is known about the company’s ad security efforts alluded to in the acquisition announcements. As of August 6, ad-blocking...

While more and more marketers are looking for solutions that bring both mobile and desktop campaigns together, it turns out investors are...

Based on its 2014 2Q results, Rakuten Marketing has experienced year-over-year growth on all fronts, including mobile, search and...

“RKG represents the best of breed in search, display, social and other digital media marketing solutions, and we are delighted to have...

After more than a year-long review process, the Media Rating Council (MRC) gave the go-head for the digital media industry to being...

Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...

Source: TrustInAds.org Bad Ads Trend Alert: False Claims in Online Weight Loss Advertisements Lose weight without changing a thing! It’s...

Recently, I was chatting with the CEO of one of the leading digital agencies. Talk turned to competitors, and I asked what firms his firm...

Our own such site, Sphinn, thrived (and survived) for four years with a combination of news curation and forum discussion. (Today, we do...

CEO Howard Lerman told AdWeek, “This is the last round before we go public.” Led by Insight Venture Partners and including Marker LLC...

Originally announced in July, the Omnicom-Publicis deal would have resulted in the largest advertising agency in the world, with Publicis...