Gender gap persists in marketing technology roles, salary survey finds
SAN JOSE, CA –The salary gap between women and men working in marketing technology-related roles has shown no sign of closing, according...
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2019 Stackie Awards: Meet the winners and behold their first-class marketing technology stacks
The 2019 Stackie Awards kicked off this year’s MarTech Conference, an event that brought together the marketing technology community to...
The 5 best digital marketing courses for your digital success this year
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction,...
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech...
IAB names direct-to-consumer brand to board seat for first time
For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group...
Digital agencies are hiring, focusing on retention in 2019
Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency...
Why clients in-house and what agencies can (and can’t) do about it
Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data...
Client in-housing, competition for talent top digital agency concerns
SAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to...
Akamai buys identity provider Janrain
On Monday, content delivery network Akamai announced it will acquire customer identity provider Janrain. The move means that the two...
Oath to become Verizon Media Group as telecom doubles down on umbrella brand
Oath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...
Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform....
The growing force of women in tech
While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will...
Forrester decides to buy SiriusDecisions
One version of the Sirius Demand Waterfall Research firm Forrester announced today that it will buy B2B research and advisory firm...
Today’s CMO must tackle these 3 challenges
Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a...
Message to marketers: Mind the customer before the tech
Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed,...
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do,...
We’re hiring: Help digital marketers advance their thought leadership
The Community Editor is first a convener, adept at cultivating a strong community of contributors who have demonstrated high-level...
Here’s why The New York Times broke down its martech and engineering silos
MarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass,...
With Marketo mega-deal, Adobe’s reach just got a whole lot wider
Adobe’s image for its Sensei AI layer. With the announcement Thursday that Adobe is buying Marketo, the world of major marketing...
Adobe to acquire Marketo for $4.75 billion
Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s...
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