Fahad HApr 4, 20192 min readGender gap persists in marketing technology roles, salary survey findsSAN JOSE, CA –The salary gap between women and men working in marketing technology-related roles has shown no sign of closing, according...
Fahad HApr 4, 20193 min read2019 Stackie Awards: Meet the winners and behold their first-class marketing technology stacksThe 2019 Stackie Awards kicked off this year’s MarTech Conference, an event that brought together the marketing technology community to...
Fahad HMar 20, 20195 min readThe 5 best digital marketing courses for your digital success this yearModern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction,...
Fahad HMar 14, 20192 min readIAB Tech Lab releases final version of app-ads.txt to fight mobile app fraudIAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech...
Fahad HFeb 11, 20192 min readIAB names direct-to-consumer brand to board seat for first timeFor the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group...
Fahad HFeb 5, 20195 min readDigital agencies are hiring, focusing on retention in 2019Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency...
Fahad HFeb 1, 20195 min readWhy clients in-house and what agencies can (and can’t) do about itClient in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data...
Fahad HJan 30, 20193 min readClient in-housing, competition for talent top digital agency concernsSAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to...
Fahad HJan 7, 20193 min readAkamai buys identity provider JanrainOn Monday, content delivery network Akamai announced it will acquire customer identity provider Janrain. The move means that the two...
Fahad HDec 19, 20183 min readOath to become Verizon Media Group as telecom doubles down on umbrella brandOath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...
Fahad HDec 17, 20183 min readAgencies looking to win over new CMOs should connect within 3 to 12 mos. of their start datesThe average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform....
Fahad HDec 5, 20185 min readThe growing force of women in techWhile they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will...
Fahad HNov 27, 20182 min readForrester decides to buy SiriusDecisionsOne version of the Sirius Demand Waterfall Research firm Forrester announced today that it will buy B2B research and advisory firm...
Fahad HOct 4, 20183 min readToday’s CMO must tackle these 3 challengesPedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a...
Fahad HOct 3, 20183 min readMessage to marketers: Mind the customer before the techAkamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed,...
Fahad HOct 3, 20182 min readCustomer data platforms ‘not a silver bullet,’ says CDP Institute founderDavid Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do,...
Fahad HSep 24, 20182 min readWe’re hiring: Help digital marketers advance their thought leadershipThe Community Editor is first a convener, adept at cultivating a strong community of contributors who have demonstrated high-level...
Fahad HSep 21, 20182 min readHere’s why The New York Times broke down its martech and engineering silosMarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass,...
Fahad HSep 21, 20183 min readWith Marketo mega-deal, Adobe’s reach just got a whole lot widerAdobe’s image for its Sensei AI layer. With the announcement Thursday that Adobe is buying Marketo, the world of major marketing...
Fahad HSep 20, 20182 min readAdobe to acquire Marketo for $4.75 billionAdobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s...
