Fahad HFeb 13, 20142 min readBig & Small Businesses Use Most Of The Same Marketing Technologies … With This One ExceptIn our Marketing Land 2014 Marketing Technology Survey, more than 90 percent of SMBs and enterprise companies said they use analytics...
Fahad HJan 29, 20142 min readSurvey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data BudgetsConducted during last October’s Direct Marketing Association Annual Conference, the survey discovered 62 percent of the 370 marketers...
Fahad HJan 17, 20141 min readInfographic: The Evolution Of The Marketing Department From “Push” To “Pull”Long gone are the days when marketing departments could just “push” whatever they wanted to customers. Consumers are actively seeking out...
Fahad HJan 16, 20142 min readGoogle, Moz & Hubspot Are The Most Recognized Marketing Tech Brands In Marketing Land SurveyIt wouldn’t be too hard to make a list of the things that Google, Moz and HubSpot have in common: they provide marketing technology...
Fahad HJan 9, 20142 min readOld Guard Industries Now Driving Growth In B2B Online AdvertisingFor the first time, established industries such as financial services and manufacturing are fueling the growth in real-time bidding in...
Fahad HNov 4, 20132 min read85 Percent Of Enterprise Advertisers Now Using Programmatic [IAB Study]In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic...
Fahad HSep 24, 20131 min readLess Than Half Of Digital Marketers Say They Are Highly Proficient At Digital MarketingThe study, titled Digital Distress: What Keeps Marketers Up At Night was commissioned by Adobe and produced by Edelman Berland, measures...
Fahad HJul 2, 20132 min readStudy: Email Lands More Customers Than Facebook Or Twitter, But Still Fewer Than Organic Searchreport from marketing software provider Custora found that customer acquisitions gained via email marketing has quadrupled since 2009,...
Fahad HJun 27, 20132 min readNielsen Study Reveals 4 Out Of 5 Yelp Users Stop By Yelp Before Making Local PurchasesAccording to a Nielsen survey commissioned by Yelp, four out of five Yelp users visit Yelp.com before spending money, and 93 percent say...
Fahad HJun 19, 20132 min readStudies Show Google Enhanced Campaigns Fuel AdWords CPC RiseEarly reports from Adobe and iProspect seem to show the higher CPC theory bearing out. Adobe found CPCs rose 6 percent across devices in...
Fahad HJun 7, 20132 min readDeath Of The Digital-Only Agency? Marketing Students Say It’s Coming In 10 YearsThat’s the conclusion of a recent study of more than 2,000 European marketing students — in the UK, France, Spain and Belgium, to be more...
Fahad HJun 4, 20131 min readAmazon Ad Revenue Jumps 45 Percent, Tops $600 Million [Report]Last year’s revenue jumped 45.5 percent from 2011, and the company’s ad revenue growth is expected to increase nearly 37 percent this...
Fahad HMay 7, 20132 min readSharethrough Mobile Platform Launches To Power Native Advertising On Mobile DevicesToday, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote...
Fahad HApr 24, 20131 min readeMarketer: Mobile To Win 15% Of Online Retail Sales This Yearreport from eMarketer estimates that 15 percent of online retail sales will be made on a mobile device this year, climbing upwards of $39...
Fahad HApr 22, 20131 min readStudy: Millennials More Comfortable Sharing Personal Data For Targeted Ads & Relevant OffersA recent survey conducted by the USC Annenberg Center for Digital Future and Bovitz Inc., revealed “Millennials” (those 18-35) have a...
Fahad HApr 19, 20132 min readSurvey: 92% Agree Ad Supported Online Content Is Important To The Overall Value Of The Internetpoll commissioned by the Digital Advertising Alliance (DAA), 92 percent of 1,000 Americans surveyed agreed that free news, weather,...
Fahad HApr 8, 20132 min readTripAdvisor Proactively Adopts Viewability Standard With “Delayed Ad Call”Advertisers will be charged for an impression only when a user scrolls to the area of the page where the ad is shown. TripAdvisor’s VP...
Fahad HMar 18, 20132 min readMicrosoft Study: Multi-Screen Behavior And What It Means For MarketersWe all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to...
Fahad HOct 24, 20122 min readAlmost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDYThe numbers come from a new Content Marketing Institute/Marketing Profs study (sponsored by Brightcove) of more than 1,400 North American...
Fahad HOct 2, 20122 min readIAB Study: Ad-Supported Internet Responsible For 5.1 Million U.S. JobsAt a time when jobs are top of mind in the national consciousness, the Interactive Advertising Bureau (IAB) has released a study showing...
