In our Marketing Land 2014 Marketing Technology Survey, more than 90 percent of SMBs and enterprise companies said they use analytics...

Conducted during last October’s Direct Marketing Association Annual Conference, the survey discovered 62 percent of the 370 marketers...

Long gone are the days when marketing departments could just “push” whatever they wanted to customers. Consumers are actively seeking out...

It wouldn’t be too hard to make a list of the things that Google, Moz and HubSpot have in common: they provide marketing technology...

For the first time, established industries such as financial services and manufacturing are fueling the growth in real-time bidding in...

In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic...

The study, titled Digital Distress: What Keeps Marketers Up At Night was commissioned by Adobe and produced by Edelman Berland, measures...

report from marketing software provider Custora found that customer acquisitions gained via email marketing has quadrupled since 2009,...

According to a Nielsen survey commissioned by Yelp, four out of five Yelp users visit Yelp.com before spending money, and 93 percent say...

Early reports from Adobe and iProspect seem to show the higher CPC theory bearing out. Adobe found CPCs rose 6 percent across devices in...

That’s the conclusion of a recent study of more than 2,000 European marketing students — in the UK, France, Spain and Belgium, to be more...

Last year’s revenue jumped 45.5 percent from 2011, and the company’s ad revenue growth is expected to increase nearly 37 percent this...

Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote...

report from eMarketer estimates that 15 percent of online retail sales will be made on a mobile device this year, climbing upwards of $39...

A recent survey conducted by the USC Annenberg Center for Digital Future and Bovitz Inc., revealed “Millennials” (those 18-35)  have a...

poll commissioned by the Digital Advertising Alliance (DAA), 92 percent of 1,000 Americans surveyed agreed that free news, weather,...

Advertisers will be charged for an impression only when a user scrolls to the area of the page where the ad is shown. TripAdvisor’s VP...

We all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to...

The numbers come from a new Content Marketing Institute/Marketing Profs study (sponsored by Brightcove) of more than 1,400 North American...

At a time when jobs are top of mind in the national consciousness, the Interactive Advertising Bureau (IAB) has released a study showing...