A panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert find their way into a glossy bag...

New data from famed internet analyst Mary Meeker suggests online advertising and e-commerce growth may be slowing, but that doesn’t make...

The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform....

For entrepreneurs and startup founders looking for new ways to grow their businesses, there’s no shortage of information on the “whats”...

Apologies in advance for the mixed metaphor, but third-party cookies are rapidly becoming black sheep. So data connection service Segment...

We’d love to hear your thoughts on this subject. Please take this short survey on the art and science of marketing. It should only take...

SEO outsourcing is a common practice in digital marketing, as it enables us to accomplish cumbersome or repetitive tasks that we might...

SEMPO, the Search Engine Marketing Professional Organization, has released the 10th state of the industry report, a survey of more than...

Martin Sorrell. Image copyright by World Economic Forum/Photo by Michael Wuertenberg The world’s largest ad agency holding company, WPP,...

The internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020,...

The latest numbers, issued in an interim quarterly report from the Interactive Advertising Bureau (IAB) and PwC US’s New Media Group,...

The holy grail of digital marketers is the single customer view that can unlock the potential of personalization and the insights into...

Digital advertising spend set a new record in 2014, according to the latest figures from the Interactive Advertising Bureau, rising to...

A majority of marketing and business professionals surveyed say their companies currently use marketing automation to some extent, and...

A poll of 300 digital media and advertising executives highlights the challenges ahead for an industry-wide adoption of viewability as...

In a survey by Marin Software, just a third of the more than 300 digital marketers polled in the U.S. and UK said they make creating...

The professional search marketing association SEMPO and Third Door Media (the parent company and publisher of Marketing Land and our...

I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me...

I’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the...

You may recall that we already reported on unaided brand recognition, where we asked Marketing Land readers to identify — without any...