Fahad HJul 25, 20196 min readD2C brands are driving up customer acquisition costs – and it’s time to course-correctA panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert find their way into a glossy bag...
Fahad HJun 21, 20192 min readWhy Meeker sees e-commerce, digital ad revenues slowing downNew data from famed internet analyst Mary Meeker suggests online advertising and e-commerce growth may be slowing, but that doesn’t make...
Fahad HDec 17, 20183 min readAgencies looking to win over new CMOs should connect within 3 to 12 mos. of their start datesThe average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform....
Fahad HJul 21, 20173 min readSurvey results: Here’s what 376 marketers say is working in online marketingFor entrepreneurs and startup founders looking for new ways to grow their businesses, there’s no shortage of information on the “whats”...
Fahad HJun 7, 20171 min readSegment can now track users across sites without third-party cookiesApologies in advance for the mixed metaphor, but third-party cookies are rapidly becoming black sheep. So data connection service Segment...
Fahad HApr 7, 20171 min readTake the MarTech survey: Is marketing art or science?We’d love to hear your thoughts on this subject. Please take this short survey on the art and science of marketing. It should only take...
Fahad HMay 4, 20161 min read60% of local SEOs are outsourcing more tasks in 2016 vs. 2015SEO outsourcing is a common practice in digital marketing, as it enables us to accomplish cumbersome or repetitive tasks that we might...
Fahad HOct 29, 20152 min readSEMPO Releases State Of The Industry Report 2015SEMPO, the Search Engine Marketing Professional Organization, has released the 10th state of the industry report, a survey of more than...
Fahad HAug 28, 20152 min readHere’s Where The World’s Largest Media Buyer Spends Its MoneyMartin Sorrell. Image copyright by World Economic Forum/Photo by Michael Wuertenberg The world’s largest ad agency holding company, WPP,...
Fahad HJun 22, 20152 min readReport: Global Internet Ad Spend To Overtake Traditional TV By 2020The internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020,...
Fahad HJun 11, 20151 min readIAB: US Digital Ad Spend Jumps 16% To Top $13.3 Billion In Q1 2015The latest numbers, issued in an interim quarterly report from the Interactive Advertising Bureau (IAB) and PwC US’s New Media Group,...
Fahad HJun 3, 20151 min readReport: 89% Of Marketers Have Problems With Cross-Channel Marketing, Data Linkage Is The Biggest CulThe holy grail of digital marketers is the single customer view that can unlock the potential of personalization and the insights into...
Fahad HApr 22, 20153 min readUS Digital Ad Spend Hits New $49.5 Billion High In 2014; Mobile & Social See Greatest GrowthDigital advertising spend set a new record in 2014, according to the latest figures from the Interactive Advertising Bureau, rising to...
Fahad HFeb 13, 20151 min readAlmost 60 Percent Of Marketing Pros Use Automation, 90 Percent Say It WorksA majority of marketing and business professionals surveyed say their companies currently use marketing automation to some extent, and...
Fahad HJan 5, 20153 min readPoll Reveals Pessimism About Viewability In 2015 Among Digital Media & Ad ExecsA poll of 300 digital media and advertising executives highlights the challenges ahead for an industry-wide adoption of viewability as...
Fahad HDec 16, 20142 min readSurvey: Just A Third Of Digital Marketers Make Mobile A PriorityIn a survey by Marin Software, just a third of the more than 300 digital marketers polled in the U.S. and UK said they make creating...
Fahad HDec 8, 20141 min readParticipate In The 10th Annual State Of Search & Digital Marketing Industry SurveyThe professional search marketing association SEMPO and Third Door Media (the parent company and publisher of Marketing Land and our...
Fahad HNov 26, 20145 min read8 Reasons Why Digital Advertising Works For BrandsI received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me...
Fahad HJun 19, 20143 min readInteractive Content: The Successor Of The Landing PageI’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the...
Fahad HFeb 14, 20142 min readMailChimp, Hootsuite & Google Are Among Most Recognizable Marketing Software BrandsYou may recall that we already reported on unaided brand recognition, where we asked Marketing Land readers to identify — without any...
