Marketing services firm Harte Hanks, announced it closed its acquisition of 3Q Digital, Inc. on Monday. 3Q Digital, a privately held...

Global marketing holding company, Denstu Aegis Network, has acquired the London-based mobile agency, Fetch, to infuse mobile capabilities...

Publicis Groupe SA, the third-biggest advertising agency holding company in the world, has agreed to pay $3.7 billion for Boston,...

Dentsu Aegis Network, the London-based global network of media and digital marketing organizations — announced today it has signed an...

Japan’s Rakuten Inc. has confirmed it will acquire San Francisco-based Ebates Inc. for roughly $1 billion in cash. The acquisition will...

Little is known about the company’s ad security efforts alluded to in the acquisition announcements. As of August 6, ad-blocking...

In an effort to build out its marketing and mobile products, LinkedIn announced it has entered into an agreement to acquire Bizo, a B2B...

If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has...

Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...

The company said of the Perfect Audience purchase: With the acquisition, Marin Software expands its cross-channel capabilities, adding...

announced they’ve acquired their competitor Distimo. Bertrand Schmitt, CEO of App Annie said “acquiring Distimo will help us further...

Originally announced in July, the Omnicom-Publicis deal would have resulted in the largest advertising agency in the world, with Publicis...

IgnitionOne announced today it has acquired the privately-owned digital marketing platform Knotice. According to the announcement...

According to the press release, “BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing...

Responsys helps brands manage and execute email, mobile, social, display and retargeting campaigns. MetLife, jetBlue, City Sports and...

Adap.tv’s programmatic ad platform facilitates real-time bidding as well as premium upfront and spot buys. The platform also works across...

Omnicom and Publicis merger has everyone talking, but what (if anything) does this mean for the digital ad world? Who will be the winners...

announced this week during its latest earnings report that it’s bought Vertical Response, an e-mail and social media marketing provider....

announcement released today from Salesforce.com, the popular CRM platform has entered into a definitive agreement to acquire cloud-based...

The acquisition includes hiring the talent behind Nine By Blue, including our very own Vanessa Fox, a Contributing Editor here and at...