Fahad HNov 28, 20126 min readHow Influencers Have Ignited IBM’s Content MarketingIBM’s Leslie Reiser As one of the world’s best-known tech brands, IBM faces unique challenges — trying to ramp up its presence in an...
Fahad HNov 28, 20126 min readHow Influencers Have Ignited IBM’s Content MarketingIBM’s Leslie Reiser As one of the world’s best-known tech brands, IBM faces unique challenges — trying to ramp up its presence in an...
Fahad HNov 21, 20125 min readMining Data for the Right Content Marketing at the Right TimeIn this interview, Julie Fleischer, Director of CRM at Kraft Foods, reveals how this powerhouse brand mines data and monitors trends to...
Fahad HNov 21, 20125 min readMining Data for the Right Content Marketing at the Right TimeIn this interview, Julie Fleischer, Director of CRM at Kraft Foods, reveals how this powerhouse brand mines data and monitors trends to...
Fahad HNov 15, 20126 min readEnterprise-Wide Content Marketing: One Company’s “Crazy” VisionMichael Brenner As Senior Director of Integrative Marketing and Content Strategy at SAP, Michael Brenner is his company’s first content...
Fahad HNov 15, 20126 min readEnterprise-Wide Content Marketing: One Company’s “Crazy” VisionMichael Brenner As Senior Director of Integrative Marketing and Content Strategy at SAP, Michael Brenner is his company’s first content...
Fahad HNov 5, 20128 min readBrand Storytelling Lessons from the Content 2020 ProjectContent 2020 Project on YouTube, stop reading this right now, and go spend the 18 minutes. If you’re at all interested in how content is...
Fahad HNov 5, 20128 min readBrand Storytelling Lessons from the Content 2020 ProjectContent 2020 Project on YouTube, stop reading this right now, and go spend the 18 minutes. If you’re at all interested in how content is...
Fahad HOct 31, 20125 min readCreate Social Media Publishing Success for B2B BrandsCMI sat down with Alan at this year’s Content Marketing World to discuss his social media publishing successes and failures, the changing...
Fahad HOct 31, 20125 min readCreate Social Media Publishing Success for B2B BrandsCMI sat down with Alan at this year’s Content Marketing World to discuss his social media publishing successes and failures, the changing...
Fahad HJun 29, 20122 min readThe Essential Things You Need to Know When Adding Content Marketing to the MixWhile some of us have been using content marketing for awhile, we have many readers who are just getting started. So, we asked our...
Fahad HJun 29, 20122 min readThe Essential Things You Need to Know When Adding Content Marketing to the MixWhile some of us have been using content marketing for awhile, we have many readers who are just getting started. So, we asked our...
Fahad HJun 26, 20124 min readLessons from the Content Marketing Hall of ShameAlas, when any floodgate opens, in an effort to protect the pure, we must identify and extract the impurities that gush forth. Content...
Fahad HJun 26, 20124 min readLessons from the Content Marketing Hall of ShameAlas, when any floodgate opens, in an effort to protect the pure, we must identify and extract the impurities that gush forth. Content...
Fahad HJun 22, 20121 min read22 Must-Read Books for Content MarketersLooking for some good books to help with content marketing? Roger Parker recently suggested seven productivity books for content...
Fahad HJun 22, 20121 min read22 Must-Read Books for Content MarketersLooking for some good books to help with content marketing? Roger Parker recently suggested seven productivity books for content...
Fahad HJun 15, 20122 min readHow to Measure the Success of Content MarketingAsk content marketers to discuss the benefits of their trade and you will, no doubt, be regaled with facts, statistics, and examples that...
Fahad HJun 15, 20122 min readHow to Measure the Success of Content MarketingAsk content marketers to discuss the benefits of their trade and you will, no doubt, be regaled with facts, statistics, and examples that...
Fahad HMay 31, 20122 min readWhat Are the Essential Skills For Content Marketing Teams?This week, we have been sharing some ideas on how to plan your content marketing teams. Yesterday, I shared ideas on the types of people...
Fahad HMay 31, 20122 min readWhat Are the Essential Skills For Content Marketing Teams?This week, we have been sharing some ideas on how to plan your content marketing teams. Yesterday, I shared ideas on the types of people...
