How Influencers Have Ignited IBM’s Content Marketing
IBM’s Leslie Reiser As one of the world’s best-known tech brands, IBM faces unique challenges — trying to ramp up its presence in an...
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How Influencers Have Ignited IBM’s Content Marketing
IBM’s Leslie Reiser As one of the world’s best-known tech brands, IBM faces unique challenges — trying to ramp up its presence in an...
Mining Data for the Right Content Marketing at the Right Time
In this interview, Julie Fleischer, Director of CRM at Kraft Foods, reveals how this powerhouse brand mines data and monitors trends to...
Mining Data for the Right Content Marketing at the Right Time
In this interview, Julie Fleischer, Director of CRM at Kraft Foods, reveals how this powerhouse brand mines data and monitors trends to...
Enterprise-Wide Content Marketing: One Company’s “Crazy” Vision
Michael Brenner As Senior Director of Integrative Marketing and Content Strategy at SAP, Michael Brenner is his company’s first content...
Enterprise-Wide Content Marketing: One Company’s “Crazy” Vision
Michael Brenner As Senior Director of Integrative Marketing and Content Strategy at SAP, Michael Brenner is his company’s first content...
Brand Storytelling Lessons from the Content 2020 Project
Content 2020 Project on YouTube, stop reading this right now, and go spend the 18 minutes. If you’re at all interested in how content is...
Brand Storytelling Lessons from the Content 2020 Project
Content 2020 Project on YouTube, stop reading this right now, and go spend the 18 minutes. If you’re at all interested in how content is...
Create Social Media Publishing Success for B2B Brands
CMI sat down with Alan at this year’s Content Marketing World to discuss his social media publishing successes and failures, the changing...
Create Social Media Publishing Success for B2B Brands
CMI sat down with Alan at this year’s Content Marketing World to discuss his social media publishing successes and failures, the changing...
The Essential Things You Need to Know When Adding Content Marketing to the Mix
While some of us have been using content marketing for awhile, we have many readers who are just getting started. So, we asked our...
The Essential Things You Need to Know When Adding Content Marketing to the Mix
While some of us have been using content marketing for awhile, we have many readers who are just getting started. So, we asked our...
Lessons from the Content Marketing Hall of Shame
Alas, when any floodgate opens, in an effort to protect the pure, we must identify and extract the impurities that gush forth. Content...
Lessons from the Content Marketing Hall of Shame
Alas, when any floodgate opens, in an effort to protect the pure, we must identify and extract the impurities that gush forth. Content...
22 Must-Read Books for Content Marketers
Looking for some good books to help with content marketing? Roger Parker recently suggested seven productivity books for content...
22 Must-Read Books for Content Marketers
Looking for some good books to help with content marketing? Roger Parker recently suggested seven productivity books for content...
How to Measure the Success of Content Marketing
Ask content marketers to discuss the benefits of their trade and you will, no doubt, be regaled with facts, statistics, and examples that...
How to Measure the Success of Content Marketing
Ask content marketers to discuss the benefits of their trade and you will, no doubt, be regaled with facts, statistics, and examples that...
What Are the Essential Skills For Content Marketing Teams?
This week, we have been sharing some ideas on how to plan your content marketing teams. Yesterday, I shared ideas on the types of people...
What Are the Essential Skills For Content Marketing Teams?
This week, we have been sharing some ideas on how to plan your content marketing teams. Yesterday, I shared ideas on the types of people...
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