Anyone who’s followed a popular celebrity on a social site like Instagram, Twitter, or Snapchat can recognize the benefits of getting an...

Anyone who’s followed a popular celebrity on a social site like Instagram, Twitter, or Snapchat can recognize the benefits of getting an...

Editor’s note: When we find something of such significant value to our audience from another source, we want to share it. This article...

Editor’s note: When we find something of such significant value to our audience from another source, we want to share it. This article...

I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing...

I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing...

Do you use Twitter for business? Interested in ways to get more exposure, influence, and credibility? Getting noticed and building...

Do you use Twitter for business? Interested in ways to get more exposure, influence, and credibility? Getting noticed and building...

Influencers can inspire social communities around a brand – but only when those influencers’ personalities authentically match the...

Influencers can inspire social communities around a brand – but only when those influencers’ personalities authentically match the...

You’ve created your first piece of content, and it’s pretty awesome. You’ve built yourself an outreach list with sites and sent the...

You’ve created your first piece of content, and it’s pretty awesome. You’ve built yourself an outreach list with sites and sent the...

For brands, it’s no longer whether or not you’re marketing online. It’s now a discussion about how you can earn someone’s attention and...

For brands, it’s no longer whether or not you’re marketing online. It’s now a discussion about how you can earn someone’s attention and...

Earned media is that one component of content marketing that is MIA for too many marketers. If you are just hoping that people will...

Earned media is that one component of content marketing that is MIA for too many marketers. If you are just hoping that people will...

When I was a local TV news producer, I – systematically and with relish – pretty much deleted every single PR-pitch email that I ever...

When I was a local TV news producer, I – systematically and with relish – pretty much deleted every single PR-pitch email that I ever...

Snapchat burst on the scene in 2012, but in those early days brands mostly stayed clear – in part because it became classified as the...

Snapchat burst on the scene in 2012, but in those early days brands mostly stayed clear – in part because it became classified as the...