Fahad HMay 1, 20192 min readInstagram’s new Shopping from Creators gives influencers access to Checkout for in-app purchasInstagram is rolling out a new Shopping from Creators feature that gives influencers the ability to tag brands they’re wearing in posts...
Fahad HFeb 20, 20192 min readMarketers cautious about influencers’ authenticity, per new surveyInfluencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free,...
Fahad HOct 16, 20182 min readVideo Advertising Bureau: Brands should avoid influencer, UGC channels on YouTubeIn a new report entitled “Risky Business: Exploring Brand Safety on YouTube,” the Video Advertising Bureau (VAB) asserts that brand...
Fahad HJul 16, 20184 min readActivating B2B influencers across earned, owned, shared & paid mediaImplementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their...
