Instagram’s new Shopping from Creators gives influencers access to Checkout for in-app purchas
Instagram is rolling out a new Shopping from Creators feature that gives influencers the ability to tag brands they’re wearing in posts...
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Marketers cautious about influencers’ authenticity, per new survey
Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free,...
Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube
In a new report entitled “Risky Business: Exploring Brand Safety on YouTube,” the Video Advertising Bureau (VAB) asserts that brand...
Activating B2B influencers across earned, owned, shared & paid media
Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their...
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