Fahad HDec 7, 20132 min readBrand Journalism Expands, Content Marketing Spending RisesThis week’s show Download this week’s PNR: This Old Marketing Podcast. Our sponsor Upgrading to SlideShare PRO gives marketers the...
Fahad HDec 7, 20132 min readBrand Journalism Expands, Content Marketing Spending RisesThis week’s show Download this week’s PNR: This Old Marketing Podcast. Our sponsor Upgrading to SlideShare PRO gives marketers the...
Fahad HDec 5, 20139 min readConvert Your Content Marketing to Revenue: 7 Pieces of the PuzzleB2B Content Marketing 2014 Benchmarks, Budgets & Trends survey published by CMI, 93 percent of B2B marketers are using content marketing,...
Fahad HDec 5, 20139 min readConvert Your Content Marketing to Revenue: 7 Pieces of the PuzzleB2B Content Marketing 2014 Benchmarks, Budgets & Trends survey published by CMI, 93 percent of B2B marketers are using content marketing,...
Fahad HDec 4, 20134 min read12 Content Marketing Books to Add to Your Holiday Gift Listholiday gift book guide, here are some of the best content marketing books published in 2013 — any of these would be a great resource for...
Fahad HDec 4, 20134 min read12 Content Marketing Books to Add to Your Holiday Gift Listholiday gift book guide, here are some of the best content marketing books published in 2013 — any of these would be a great resource for...
Fahad HNov 30, 20132 min readNative Advertising and the Debate on Content Marketing as JournalismThis week’s show: Download this week’s PNR This Old Marketing Podcast. Our sponsor Upgrading to SlideShare PRO gives marketers the...
Fahad HNov 30, 20132 min readNative Advertising and the Debate on Content Marketing as JournalismThis week’s show: Download this week’s PNR This Old Marketing Podcast. Our sponsor Upgrading to SlideShare PRO gives marketers the...
Fahad HNov 23, 20133 min readAnnouncing The PNR Podcast: Content Marketing News, Opinion, and HistoryCombined, Robert Rose and I have spoken on hundreds of podcasts; but this time, we’ve decided to go out on our own, adding PNR to Content...
Fahad HNov 23, 20133 min readAnnouncing The PNR Podcast: Content Marketing News, Opinion, and HistoryCombined, Robert Rose and I have spoken on hundreds of podcasts; but this time, we’ve decided to go out on our own, adding PNR to Content...
Fahad HNov 15, 20132 min readHow to Create a Documented Content Marketing Strategy: 36 Questionscontent marketing research, one new question we asked was whether organizations were creating more or less content, compared to a year...
Fahad HNov 15, 20132 min readHow to Create a Documented Content Marketing Strategy: 36 Questionscontent marketing research, one new question we asked was whether organizations were creating more or less content, compared to a year...
Fahad HNov 9, 20134 min readMarketers’ True Competition, and Why You Need Epic Contentprinciples of epic content marketing that I’ve previously outlined, it’s the sixth one that I get the most push back on — namely, that...
Fahad HNov 9, 20134 min readMarketers’ True Competition, and Why You Need Epic Contentprinciples of epic content marketing that I’ve previously outlined, it’s the sixth one that I get the most push back on — namely, that...
Fahad HNov 5, 20136 min readOptimize Your Content Plan for Google’s In-depth Article Resultsexperiment. For three days, Google randomly texted participants eight times a day to ask them, “What did you want to know recently?” This...
Fahad HNov 5, 20136 min readOptimize Your Content Plan for Google’s In-depth Article Resultsexperiment. For three days, Google randomly texted participants eight times a day to ask them, “What did you want to know recently?” This...
Fahad HOct 22, 20134 min readWhy Your Thought Leadership Strategy Should Make You UncomfortableThought leadership strategy is a common component of content marketing — and for good reason. It’s true that thought leaders tend to be...
Fahad HOct 22, 20134 min readWhy Your Thought Leadership Strategy Should Make You UncomfortableThought leadership strategy is a common component of content marketing — and for good reason. It’s true that thought leaders tend to be...
Fahad HOct 19, 20133 min readThe Content Marketing Industry’s 15 Biggest Milestones to DateI found myself doing that this week, after hearing the news that content marketing platform Compendium was purchased by Oracle. To mark...
Fahad HOct 19, 20133 min readThe Content Marketing Industry’s 15 Biggest Milestones to DateI found myself doing that this week, after hearing the news that content marketing platform Compendium was purchased by Oracle. To mark...
