But that’s not news. What makes this retail holiday season special? This year over 30% of those messages will likely be read on some type...

Although Twitter has been around for a long time, there are still many people who do not know what Twitter Cards are. Well, good news...

Content marketing is becoming an increasingly popular tactic in digital marketing strategies across all industries. Businesses are coming...

It’s not so different from the usual design challenge, though: we have a set of assets, rules and restrictions to which the visual design...

“Blogs were one of the earliest forms of social networking where people were writing 1,000 words. When we moved to status updates on...

“He’s makin a list, He’s checkin it twice” -Santa Claus is Coming to Town, ‪Haven Gillespie People love lists. In the opera Don Giovanni,...

It’s easy to dismiss creative as a lesser element of Facebook advertising. But it really does matter! In the many campaigns SocialCode...

If a tree falls in the forest and no one is around to hear it, does it make a sound? That’s the question a lot of marketers are asking...

The biggest change/evolution on the display front in the last couple of months was the announcement from Baljeet Singh, group product...

Social media and mobile applications are two of the fastest-growing digital entertainment and communication media today. Many consumers...

a 67 percent increase in conversion. But whether it’s testing your landing pages, keywords, navigation or design, doing testing right...

When it comes to Twitter, I most value each of my many individual interactions  (let’s call that eating my cake) — but at the same time,...

It doesn’t matter how many best practices your message follows; if your subject line flops, your subscribers won’t even bother with the...

If you’re working in social media, it’s important to keep up to date with news and current events relevant to your business’ industry....

You need to be where your consumers, fans and prospects are, but, with so many social platforms, it can be difficult to keep up and make...

In November 2009, author Rick Moody published the entirety of a short story tweeted out in 153 hourly posts. He didn’t simply take a...

This is part 1 of a multi-part column. In future columns, I’ll discuss why you want to celebrate every time you “lose” when testing —...