A few posts back, I examined a simple technique for using an exponential moving average (EMA) on your time-series metrics. This has the...

Google’s introduction of Enhanced Campaigns is one of the most significant structural modifications to occur in the history of paid...

Email is a great vehicle for reducing the time between key milestones for a subscriber. After all, subscribers are great, but customers...

With 3 million company pages and 225 million members, LinkedIn has grown over the last 10 years to become the place where professionals...

Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns —...

Google announced at Google I/O this month that it’s introducing a number of changes to Google+, which mainly affect the site design as...

The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible...

Last month, I wrote about informational content and how the majority of searches on the Web are informational rather than navigational or...

Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and...

In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the...

Mobile is one of the fastest growing mediums of our time. It seems every day some new technology or new development is being brought to...

Before getting into ad scheduling strategies for Google’s Enhanced Campaigns, let’s review Paid Search Trends for March. CPCs remained...

Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time,...

Finding offline customers online is one of the Holy Grails of online marketing, and that’s what Facebook’s “Custom Audiences” advertising...

There are few things that instill more fear into social media marketers than being required to drive organic traffic to a site, campaign,...

You can’t help but feel that little rush of jealousy when you see a just-average piece of content getting tons of shares, likes and...

More than just a social hub to share images, Pinterest has become a lifestyle brand itself. Exuding a feeling of simple, clean, nearly...

Gone will be the days of scrolling through pages and pages of your Tweets or Twitter’s clunky search to find something you once posted....

Is there an idea bubbling in the back of your head for an app that just has to be created? But, then, perhaps you’re thinking, “why...

How many times have you been asked any of the above questions? How far would you go to prove yourself worthy of providing the answers?...