
Television is dead. Long live video
“Video killed the radio star, video killed the radio star, we can’t rewind we’ve gone too far.” First released in 1979, the famous tune...

4 myths about video social media marketing, debunked
Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago....

5 metrics to measure the success of Facebook videos
highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the...

Find your target audience with YouTube video advertising
billion hours of video content per day on the site. Within that large volume of traffic, advertisers are able to target specific...

Video marketing prep for great holiday results
What would your customers find useful for the holidays? What will resonate with your target customer for the holidays? Will they want to...

10 tips to make the most of live video
Video is hands-down the hottest topic for most brands these days, and from my experience, I’d say it’s taken over “mobile” as the...

5 ways to use personalized video in your next marketing campaign
We’re personalizing everything these days. From shoes to cars, businesses have discovered that the more something feels uniquely yours,...

The comprehensive guide to video advertising in 2016
The expanding reach and connectivity of digital video advertising provides marketers with improved outlets for engagement. Increasingly,...

Why You Need To Make Video Part Of Your Marketing Automation Strategy
I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your life,...

7 Tips For Launching A Video Marketing Strategy
But how do you get started? I’ve seen businesses large and small stall their efforts before they even got off the ground simply because...

Getting Online Video Ads Right!
More advertisers are taking advantage of video advertising opportunities. According to the IAB Internet Advertising Revenue Report for...

4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative
Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most...

How To Market With The New Google Plus Showcase Hangouts
In the early days of television, many shows had sponsors that not only got their brand name in the show title (“The Kraft Music Hall” or...

How To Code HTML5 Video Background In Email
By Kevin Mandeville, Content Designer at Litmus, @kevingotbounce Recently, our company sent the launch email for The Email Design...

How To Create Memorable Mobile Video Content: Tips From 3 Pros
It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of the...

New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”
A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands,...

AdWords Video For “All” — Getting Started
The biggest change/evolution on the display front in the last couple of months was the announcement from Baljeet Singh, group product...






















