The Secret Formula For Irresistible LinkedIn Connection Requests
“I’d like to add you to my professional network on LinkedIn.” OK, maybe that’s a bit of stretch, but not much. Aside from using a...
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Wins And Losses From The Social Teams Of The NFL
dean bertoncelj / Shutterstock.com Football has always sparked great conversations — whether it’s chatting with your family while...
Smashing Old Silos: The Necessary Integration Of Search, Social And Content
Let’s be real. Consumers DO NOT CARE about your procurement processes and your marketing silos. They’re no longer just listening to radio...
When Tragic News Strikes, Should Brands Adjust Their Social Media?
After we had an enlightening internal discussion at our company, I wanted to give my colleague and BlogMutt CEO Scott Yates an...
A Beginner’s Guide To Social Media Marketing From The 10,000 Small Businesses Program
Bloomua / Shutterstock.com In July, I had the privilege of serving as a social media panelist for the New Orleans cohort of Goldman...
3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer Engagement
Black Friday for the convenience and comfort of Cyber Monday. ComScore reports that digital shopping growth is on track to outpace...
4 Questions Marketers Must Answer To Extend Holiday Sales Success
holiday shopping left, brands have already seen massive sales both on- and offline. According to the National Retail Federation, sales...
Commercial Relationship Disclosure On Social Media: What Does The FTC Require?
Marketing Land SocialPro conference in Las Vegas, Danny Sullivan interviewed Mary Engle, associate director for Advertising Practices at...
Maximize The Event Experience: Engage Socially In The Moment
Our job as marketers is to identify (or create) moments that matter to consumers for the brands we represent — and to generate...
TV Producers, Advertisers Need To Leverage The Web’s Largest Focus Group: Social Data
So it’s all done. A season’s worth of episodes are ready to go. Viewers are ready. Networks are abuzz with the possibilities for every...
Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing
If you don’t monitor mentions of your brand online, then you’re missing out on some valuable feedback and opportunities. These are the...
How To Get Your Content Amplified By Influencers
Creating content can be relatively simple and straightforward, but successfully getting it out there in front of the right audience is...
So You Want To “Market On Reddit”
A memo hit your desk, an email dropped into your inbox, or the idea popped into your head: We need to market our company, product, etc....
A Step-By-Step Guide To Becoming An Influencer In Your Industry
Influencers are the people others come to for advice. They have a genuine, loyal following because they add real value to their...
Creating Synergy Between Social Media And Search
Social media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social...
4 Components Of The Best Social Media Campaigns
Many publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size,...
Negative Tweet About Your Brand? Here’s Why Responding Isn’t Enough
Social media sites, Twitter and Facebook in particular, are increasingly touted as customer service platforms. Whether a consumer...
7 Ways To Leverage Social Signals To Improve Content Performance
The value of social signals has been hotly debated for many years, particularly after Matt Cutts of Google said in January 2014 that the...
Want More ROI From Your Social Programs? Take A Look In The Mirror
A decade after social networks burst onto the marketing scene, new research from Altimeter Group has confirmed a shift that experts have...
The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For Presi
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Donald Trump has surged to the top of the...
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