Fahad HDec 30, 20154 min readThe Secret Formula For Irresistible LinkedIn Connection Requests“I’d like to add you to my professional network on LinkedIn.” OK, maybe that’s a bit of stretch, but not much. Aside from using a...
Fahad HDec 21, 20155 min readWins And Losses From The Social Teams Of The NFLdean bertoncelj / Shutterstock.com Football has always sparked great conversations — whether it’s chatting with your family while...
Fahad HDec 17, 20153 min readSmashing Old Silos: The Necessary Integration Of Search, Social And ContentLet’s be real. Consumers DO NOT CARE about your procurement processes and your marketing silos. They’re no longer just listening to radio...
Fahad HDec 15, 20155 min readWhen Tragic News Strikes, Should Brands Adjust Their Social Media?After we had an enlightening internal discussion at our company, I wanted to give my colleague and BlogMutt CEO Scott Yates an...
Fahad HDec 14, 20156 min readA Beginner’s Guide To Social Media Marketing From The 10,000 Small Businesses ProgramBloomua / Shutterstock.com In July, I had the privilege of serving as a social media panelist for the New Orleans cohort of Goldman...
Fahad HDec 11, 20154 min read3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer EngagementBlack Friday for the convenience and comfort of Cyber Monday. ComScore reports that digital shopping growth is on track to outpace...
Fahad HDec 9, 20153 min read4 Questions Marketers Must Answer To Extend Holiday Sales Successholiday shopping left, brands have already seen massive sales both on- and offline. According to the National Retail Federation, sales...
Fahad HNov 25, 20156 min readCommercial Relationship Disclosure On Social Media: What Does The FTC Require?Marketing Land SocialPro conference in Las Vegas, Danny Sullivan interviewed Mary Engle, associate director for Advertising Practices at...
Fahad HNov 19, 20153 min readMaximize The Event Experience: Engage Socially In The MomentOur job as marketers is to identify (or create) moments that matter to consumers for the brands we represent — and to generate...
Fahad HOct 27, 20154 min readTV Producers, Advertisers Need To Leverage The Web’s Largest Focus Group: Social DataSo it’s all done. A season’s worth of episodes are ready to go. Viewers are ready. Networks are abuzz with the possibilities for every...
Fahad HOct 16, 20159 min readSocial Brand Mentions: Key Tools To Find And Fully Capitalize On Them For MarketingIf you don’t monitor mentions of your brand online, then you’re missing out on some valuable feedback and opportunities. These are the...
Fahad HOct 12, 20156 min readHow To Get Your Content Amplified By InfluencersCreating content can be relatively simple and straightforward, but successfully getting it out there in front of the right audience is...
Fahad HOct 1, 20155 min readSo You Want To “Market On Reddit”A memo hit your desk, an email dropped into your inbox, or the idea popped into your head: We need to market our company, product, etc....
Fahad HSep 30, 201516 min readA Step-By-Step Guide To Becoming An Influencer In Your IndustryInfluencers are the people others come to for advice. They have a genuine, loyal following because they add real value to their...
Fahad HSep 17, 20154 min readCreating Synergy Between Social Media And SearchSocial media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social...
Fahad HSep 4, 20156 min read4 Components Of The Best Social Media CampaignsMany publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size,...
Fahad HSep 1, 20153 min readNegative Tweet About Your Brand? Here’s Why Responding Isn’t EnoughSocial media sites, Twitter and Facebook in particular, are increasingly touted as customer service platforms. Whether a consumer...
Fahad HAug 25, 20156 min read7 Ways To Leverage Social Signals To Improve Content PerformanceThe value of social signals has been hotly debated for many years, particularly after Matt Cutts of Google said in January 2014 that the...
Fahad HAug 21, 20154 min readWant More ROI From Your Social Programs? Take A Look In The MirrorA decade after social networks burst onto the marketing scene, new research from Altimeter Group has confirmed a shift that experts have...
Fahad HAug 18, 20155 min readThe Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For Presi“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Donald Trump has surged to the top of the...
