For those of you unaware of the acronym, SMAC stands for Social, Mobile, Analytics and Cloud. In my last post, I discussed the importance...

When you think about the persona of a video-gamer or a sci-fi movie buff, you may draw up images of the stereotypical “Star Wars”...

Denys Prykhodov / Shutterstock.com Television is changing right before our eyes. Cord cutting, video on demand and the lack of commercial...

Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some...

An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing...

Does your brand’s Twitter account seem like a ghost town? How about your Facebook and LinkedIn page? If you’ve noticed a drop in social...

It may come from left field; it may be a very atypical experience for your company. And you may discover you weren’t ready for it. It...

What is SMAC? If you’re not familiar with the acronym, SMAC stands for Social, Mobile, Analytics & Cloud. It represents four major areas...

For marketers, knowing what to measure after a campaign goes live has been a difficult question to answer for decades. With so many...

last year’s Super Bowl, when the four-year-old company was just fresh off the announcement of Snapchat Discover, and brands like Mountain...

Social media feeds are whizzing by at rapid rates, so you don’t need me to tell you that quality content is one of the most crucial parts...

Video has caught on with performance advertisers across industries, but as the ad format becomes much more prevalent, it’s arguably...

However, research is time-consuming and requires agencies to spend countless hours trying to cull data and insights needed to prove a...

While there are many tools for pre-scheduling social media posts, ranging from free-but-simple to expensive-and-complex, two tools that...

Unless you’ve been living under a social media rock, it’s clear that the presidential election season is fully upon us. Between issues,...

Still think social media isn’t suitable for the workplace? In an increasingly social world, I am so surprised at the number of brand...

Now that we’re a couple of weeks into 2016, we can easily draft post after post about what went right or wrong in 2015. Alternatively, we...

dean bertoncelj / Shutterstock.com The pure unbridled energy that comes from watching your team score the winning touchdown now extends...

Chukcha / Shutterstock.com My work involves looking into larger trends we (at Nanigans) observe across our base of hundreds of large...

Social media marketing is a fussy and ever-evolving beast. New platforms are continually arising, while others lose their luster and fade...