Facebook earlier this year launched its Canvas ad product, and let’s face it — it’s pretty well done. In case you missed the fanfare,...

SocialPro 2016 conference in Seattle. Kerns, vice president of research & insights at Spredfast, provided a wealth of insights in this...

But these self-identifying labels are not just in messages; they’re also in our profile descriptions. Some people choose to list their...

1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As...

tanuha2001 / Shutterstock.com As of last count, Instagram had 500 million monthly active users and (already) more advertisers than...

This return flight, like my departure, was provided by one airline but “operated” by another. In total, I was graced with flight numbers...

Chukcha / Shutterstock.com Six months have passed since my last Instagram-focused column, so it’s a good time to provide an update on the...

You post day in and day out hoping to see the social side of social media start to happen. Sometimes, a like or two will pop up, but most...

The reality is that while analyzing social conversation is undoubtedly valuable to marketing and advertising professionals, we may be...

Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. The new design began appearing...

Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown jewel....

But when it comes to actually using Twitter well, both personally and as a brand-building tool, it ends up being one of the most complex...

There are a few different waves of adoption when it comes to social networks. First, the classic early adopters. Then, the friends...

Just a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for...

A recent SocialMediaToday.com infographic reported some pretty remarkable statistics about video consumption and live streaming. Among...

When setting out to plan social media campaigns for big brands, there is a long list of factors to juggle. Marketers need to manage a...

I’d rather see comedian Amy Schumer spit up milk than watch most Instagram Sponsored Ads. That was an actual thought I had when I was...

If you’re a small business owner, the title of this article may not sit well with you. After all, there’s no shortage of online articles...

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically...

The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with...