Quite often, I’m asked about which is better for companies, and, with very few exceptions, I’ve found myself giving the same advice: “You...

Just look at social media. Google can’t leave its algorithm alone; ad blockers are everywhere (with Facebook now blocking them); Twitter...

From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social...

sharing economy is so deeply entrenched in major industries and consumers’ lifestyles that it’s almost hard to remember life before Uber...

As marketers, we strive to find new ideas for campaigns, strategies and tactics from any source we can find. Looking to our own...

Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them....

Is this a crazy idea? Well, I’m just going to get right to it. Why isn’t there an ad-free, subscription-based social media platform out...

Twin Design / Shutterstock.com So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one...

First things first. We all know “influencer” is a goofy term. It’s probably second in overused buzzwords, right after “thought leader.”...

These people aren’t making phone calls. They’re consuming content and interacting with the digital universe from just about anywhere. And...

Today, LinkedIn’s Marketing Solutions team announced the official release of its native conversion tracking for Sponsored Content and...

At its core, it’s a great idea! Get leaders, celebrities or someone with an audience you want to reach to talk about your brand and...

But the season passing doesn’t mean the learning stops with the first fall leaves: Social media teams have spent the past few months...

Social media plays a role in each phase of the travel experience; consumers use social channels to seek advice on locations for a...

Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth that doesn’t seem to be...

social media, SEO and PPC, content marketing and local and email marketing. However, one area that’s incredibly vital and should never be...

Facebook, Twitter and LinkedIn still have a stranglehold on the social media world in terms of sheer numbers of users, but a handful of...

Photo by Flickr user Steve Jurvetson and used here via the Creative Commons license Anyone paying attention to the technology world over...

Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings....

In the last few years, Facebook has developed new features to become one of the strongest platforms for sharing video content. The social...