chrisdorney / Shutterstock.com While 2016 hasn’t left us with a lack of things to talk — and argue — about, there’s one thing that most...

addressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages...

It’s fair to say that we live in a review-based economy. To drive that point home, Congress recently passed a bill, the Consumer Review...

influencer marketing.” Working with content creators who have large social media followings to promote your brand is enticing and can be...

Here are eight companies that are doing social media right, examples of their campaigns along with some takeaways that you can apply to...

Despite the differences, both organizations: wanted to drive more conversations with prospects. were struggling to gain traction through...

When I log onto Twitter or Facebook, it’s like a million voices cry out… and never stop talking. It can get tiresome. I don’t see updates...

If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have...

Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...

online influencer marketing. Rest assured, the FTC’s initial foray into guidance will not be its last, and it is quite evident that it’s...

All too often, I hear two complaints about LinkedIn Ads: It’s too expensive. It doesn’t work. Generally, when I hear this feedback, it’s...

Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can...

Over the past few months, it’s grown increasingly difficult to enter a lengthy discussion without drifting into politics. Between the...

Because this is how many see these sites, traditional social media marketing efforts have largely focused on using social platforms as...

I found out about comedian Mike Birbiglia’s movie, “Don’t Think Twice,” on Twitter. Someone else had tweeted about how Questlove, the...

Knowing how to navigate the waters can mean the difference between a highly successful quarter and one that leaves you feeling that...

Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content...

released its own version of live content sharing in the form of “Stories.” The feature functions suspiciously like Snapchat, with content...

Chukcha / Shutterstock.com Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve...

There’s proof. When your customers come across customer-generated content during their web journey, the average order value increases by...